Domain Name Appraisal Services Key Terms

A look at the terms used by domain name appraisal services

Domain names can be valuable commodities in today's digital economy. If you own a few domain names you're not using, or even one that you are using but that is not making money for you, you may be able to raise some cash by selling it.

Domain name appraisal services can tell you how valuable your domain name might be. It's good to know the meaning of the terms a domain name appraisal service will use, so you can speak their language.

Marketability

Marketability is all about how profitable a domain name might be, the size of the target market and related factors. Other factors considered in a domain name appraisal are clarity, memorability, link popularity, whether it's ".com" or ".net", length and several other factors.

Broker

A broker is an individual or company bringing together those who are buying domain names with those who are selling domain names. They help clients find each other, facilitate the transaction and generally get a percentage of the sale price for their efforts.

Domain name pre-appraisal

It costs money to get a domain name appraised. So, before you do, you may want to consider some factors that could give you an idea whether your domain name is worth enough to warrant the appraisal. A pre-appraisal is just that, a list of questions to consider before you approach a professional.

Transfer

Transfer is the process of changing the registration of a domain name from one person or company to another. Once you sell a domain name, you need to transfer it, so it becomes the property of the new owner.

Registrar

A registrar is a company where you can pay to register a domain name. Many such companies exist. Some of which are also web hosts, and others strictly deal in domain name registration.

Expired domain

When you register a domain, it is generally for one year. Most registrars will warn you before that year ends, and allow you to renew the registration before it expires. Many also keep the domain on hold even after it expires, so that you can have the chance to renew it. If it has expired, you will likely pay a higher price to renew it than if you renew it before it expires.

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