Door Hanger Printing Services Key Terms

Learn some basic key terms regarding door hanger printing

By J. Stoltzfus, writer/programmer LOCAL CITIZEN
Often, business owners find that a door hanging flyer or piece of literature is a great way to get a message out to customers. And many times, the business needs a whole lot of these handy designs with advanced print features. So, it will contract with door hanger printing companies skilled in creating and delivering door hangers.

There are a number of things that buyers will need to talk about with door hanger printing companies to get the product and result they want. Here are a few of the basic terms for talking to door hanger printing companies.

 

Cardstock

Cardstock is a type of paper product that printers use to make door hanger literature. Buyers choose from different kinds of cardstock for projects.
Try: See more about cardstock at WiseGeek.

Print run

The print run is the number of door hangers that will be printed. This is a very important aspect of dealing with any printing service as it impacts price directly. Buyers want to maximize costs with longer print runs, but don't want a lot of extra inventory sitting around their office.
Try: Offset Printing Services answers questions about the color, quality and consistency of its long run printing services.

Gloss and matte

Buyers will also choose between gloss and matte options for their door hanging literature and flyers. Gloss has a "magazine page" look that feels smooth, almost laminated. Matte finish is more flat, with papery look.
Try: See more about gloss and matte options at Graytex.

Heading or header

The heading of a door hanger is the lead in to a particular message. The text of the heading is generally larger and print designers pay special attention to making this key element stand out.
Try: Read up on headings and other flyer or brochure design elements for door hangers at the Senior Corps Tech Center, a Corporation for National and Community Service project.

Perforation

Perforation is a way of making tiny holes in a sheet of paper so that recipients can easily tear off a part of the whole piece of literature. This technique is a common one for door hangers, as designers want customers to be able to collect a critical portion of the printed door hanger as a coupon, or for billing purposes.
Try: Learn more about perforation at PerforatedPaper.com.

Door hanger bags

Door hanger bags, or door knob hanger bags, are clear plastic bags that door hanger materials go into to keep them protected from the elements. Some door hanger printing services may provide such bags for their clients.
Try: Find details on door hanger bags at Door Hangers.com.


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