Economics and Demographics for Advertising Applications and Uses
An understanding of ad demographics is key to formulating good campaigns
Ad demographics -- the information about who is responding to an ad -- is key to advertising economics. Understanding demographics in advertising is key when creating all aspects of an ad campaign. Advertising demographics -- knowing exactly who who your target audience is -- is one of the first points considered during brainstorming sessions involved in creating a campaign.You need to be able to perform an ad demographic breakdown and analyze the economic impact of advertising in order to understand the economics and demographics for advertising. This is a critical skill for anyone whose job involves any aspect of advertising industry demographics. This article will highlight the following economics and demographics for advertising applications and uses.
1. Multiculturalism is having an increased impact on ad economics.
2. Gathering age demographics has a huge impact on economic advertising data.
3. Gender plays a vitally important in determining advertising economics.
Understand the multiple cultures involved in advertising demographics
Racial ediversity was not a factor in mainstream advertising during much of the 20th Century, according to UT at Austin Advertising Professor Jerome Williams. This is changing in the 21st Century and there is an increased strategy on the part of companies and their ad campaigns to connect with wider demographic audiences from a cultural perspective referred to in the industry as "visual diversity."
Try: Think Multicultural devotes its entire blog to the importance of targeting different ethnicities whenever you need to get a message across. The blog includes many articles discussing multiculturalism in advertising. An ABC News article discusses the increase of ads projecting the image of racial harmony as part of multicultural ad campaigns.
Analyzing age breakdown is key to demographics in advertising
One of the key uses of gathering advertising demographic data is to understand the age of your audience to determine exactly how to approach a campaign. This is because it is well known that each age group is likely to be experiencing certain life events, such as teenagers aged 13-17 going through puberty. In addition, each age group identifies with certain traits that make that generation unique, such as the baby boomer generation being known for its activism during the 1960s and 1970s. Advertisers take this information and weave it into the fabric of their campaigns.
Try: Prophetic Media's site has a graph that displays the age demographics of the popular social networking site Facebook, where many companies place advertisements. The TVbytheNumbers blog contains an interesting article on the impact of age demographics and its affect on how advertisers use television to promote their products.
Appreciate the importance of gender targeting in regard to advertising demographics
Many argue that U.S. society often stereotypes what it means to be male or female. There can be little doubt that the advertising industry is fully aware of this notion, and considers gender stereotypes when formulating advertising concepts. This is why an understanding of gender demographics is critical.
Try: MediaKnowAll, a web guide for media students, discusses the importance of gender, the characteristics of each gender, and how they are considered for marketing and advertising purposes. Stanza's Socyberty analyses male and female roles in its blog entry entitled "Representation of Gender in Advertising."
Copyright © 2011 Business.com, Inc. All Rights Reserved.
