Guides & Articles on Sales Training
Cross-Selling and Up-Selling Your Products and Services
Maximize every sales encounter to increase your bottom line
It's been proven that the efforts and costs required to land a new customer far exceed those associated with selling to an existing customer. That's why you should take advantage of every sales transaction to increase the amount of the sale. Two methods used to achieve this are cross-selling and upselling. In cross-selling, you recommend adding related products or services...
Easy Sales-Boosting Techniques
Ka-ching! Ka-ching! Make the cash register ring!
The phones aren't ringing. Your Web site receives just a handful of daily hits. Your sales numbers are in a slump. Employee morale (including your own) is in a downward spiral. Stop pouting and do something about it. It doesn't take a miracle to turn around your sales figures, just a little creative thinking. To boost your numbers, you need to: Get creative. Motivate your...
Fiberglass Tanks
Fiberglass storage tanks hold your materials safely
Many businesses use fiberglass tanks to hold materials like petroleum, water, wastewater and various chemicals. The range of fiberglass tanks available make them ideal for use in a wide variety of settings and tasks. Businesses in many different industries make use of fiberglass storage tanks or FRP tanks as they're known for short. 1. FRP water tanks can be used by...
Making the Most of Sales Promotions
Making the most of sales promotions sets you apart from the competition
Learn about making the most of sales promotions as a way to make your next sales event something special. Search out the latest trends in sales promotions like online coupons, mobile coupons and loyalty cards that your customers can present when shopping in your establishment.Visit other establishments in your area so you can stay apprised of sales promotion ideas and ways you can...
Making the Most of Sales Training
Learn strategies for the best results for your business through sales training programs
There are numerous sales trainers and experts for your business to choose from, and choosing amongst all the companies offering sales training can be a daunting task. There are so many options to consider, from sales classes and sales seminars to professional sales training courses or even webinars if you decide to go with online sales training. There are several things to...
Marketing with Coupons
How to entice new and repeat customers with deals and discounts
Everyone loves a good deal, and coupons make your products and services more attractive by offering customers a price break. Although they're especially popular in the consumer packaged goods and fast food franchise industries, coupons can be employed by almost any type of business, from a carpet cleaning service to a tanning salon. Coupons are a valuable communication tool...
Pricing and Costs of Sales Incentives
Find sales incentives that are both fun and affordable
Though a secondary benefit of employee incentive programs and customer incentive programs can be to increase morale or get shoppers talking, the most important goal should be to make money for your business.This means that you should consider pricing and costs of sales incentives before you put them into practice. This should be an important part of your yearly promotional budget....
Sales Employment
Learn how to get a job in sales no matter where you live
Sales jobs are a funny thing. Some people love them, while some people would rather do just about anything else. Whatever your feelings, almost all companies need to hire individuals who are able to sell.The truth is that if you have the talent, jobs in sales can be one of the most lucrative forms of employment. The downside, of course, is that many sales jobs pay on a commission...
Sales Incentives Basics
How sales incentives work to help increase your business
If you're looking to increase profits, there are two main types of sales incentives you can use. Customer sales incentives drive more business by bringing in more traffic, and employee incentive programs motivate your customer service representatives and sales teams to work harder to convert customer interest into completed sales.There are a few things you need to remember...
Sales Incentives Key Terms
Find motivation using sales incentives key terms
Organizing a sales incentive program can be a great way to increase sales, thus increasing profits. In a sales incentive program, greater sales are incited through the exchange of a quality product or other reward for increased effort of employees or customers. Every business is different, with different products or services and different employees; a sales incentive that works...
Sales Incentives
Your salespeople work hard. Make sure they feel the love and the cash
Motivating sales people is more art than science, but that doesn't mean you shouldn't try. After all, only a fraction of your crew are truly self-starters, and they already surpass quota. The big money is to be made in getting the slow swimmers into the water while showering attention on the superstars who drive your bottom line now. Here's a quick primer on the...
Sales Promotions Key Terms
Learn about the elements of successful sales promotions
Any business that sells tangible goods or services can benefit from using a sales promotion. A sales promotion uses specific marketing techniques to get consumers interested in the product, whether it's through deep discounts and giveaways or through creating demand for a product before it reaches the market. Marketing strategies used to make successful sales promotions...
Sales Techniques Basics
Teach your staff the best techniques of selling
The only way to get a product or service into the homes and offices of consumers is to use the many techniques of selling. Selling techniques are useful in telephone sales, retail sales and other types of sales that require specific tactics to move a product. Many sales techniques basics can be taught through seminars, full courses and in books. In order to choose the best...
Sales Techniques Key Terms
Boost your bottom line with a working knowledge of sales techniques terminology
Learning the key terms of sales techniques will help you integrate them into your overall sales strategy. Utilizing different sales techniques in different situations can drastically help your business, although using the wrong one at the wrong time can lead to embarrassment and a lost sale. With some sales techniques research and practice, you'll be well on your way to...
Sales Training Basics
Sales training programs can give a substantial boost to your company's profits
Sales training basics focus around one central goal, and that is to improve the sales numbers and subsequently generate revenue from every member of your sales team. Sales trainers offer a number of ways for you to train your sales representatives, such as through sales seminars, various sales training materials and kits or through sales classes. Sales training can be of a general...
Sales Training Key Terms
Create the right buzz using proper vocabulary for training your sales team
Training your sales team involves more than just telling them to become familiar with their products. As with any other employees, your sales agents--whether they are selling services or tangible products--will enjoy better success and contribute to happy customers if they're equipped with the right tools and motivated to succeed. By sharing successful sales strategies and...
Sales and Marketing Standards
Setting sales and marketing standards can bring consistency and credibility to your organization
Setting marketing standards for your organization means more than filling quotas and generating leads. Effective sales and advertising standards should also incorporate ethical principles to help set the tone for all your marketing transactions. These standards can unify your team so that each player is focused on conducting business in an honest and socially responsible manner,...
Successful Cross Promotions Help Your Business Grow
Reach more of your customers while using less of your advertising dollars through cross-promotions
Cross Promotions programs are a valuable marketing tool for your business. These initiatives enable you to engage with other businesses or groups whose consumer markets are the same and whose products or services complement yours. Cross promotion programs give you the opportunity to approach an audience that you may have difficulty reaching...
Training for Sales Techniques
Choose the best sources for effective sales techniques and new sales strategies
The only way to move any type of product or service is to provide your sales staff with training for sales techniques that work in your industry. Improving sales techniques is all about using the latest sales strategies on the market. Many of these sales tips and tactics are packaged together in software, online resources, books and presentations that can be viewed on a video or...
Using Sales Promotions
Learn how to best use sales promotions to make the most of your next sale
Sales promotion ideas are essential to making the most of your next sales event. Advertising sales promotion brings attention to your business and the products or services you offer. Ways to go about using sales promotions include advertising, public relations and marketing promos like giveaways to draw attention to your business.Visit stores that are engaging in large marketing...
