Action Steps
The best contacts and resources to help you get it done
First, learn how *not* to be a jerk
It's really embarassing to get reported for spam, and blacklisted. Here are tips on how to properly manage your email lists and follow best practices...I recommend: Start off with MAPS. They're a major blacklisting service, and they've posted some guidelines on how to properly manage your email lists.
You don't ever want to get on SpamCop's blacklist. Here are their tips on how legit marketers can avoid getting blacklisted.
No email marketer should click the send button without reading through the FTC's CAN-SPAM laws.
Read through the ESPC's email marketing best practices guide (PDF download).
Learn how to design and code HTML emails
Even if you use a tool that designs your emails for you, it helps to understand how everything works behind the scenes.I recommend: Read through some HTML design and coding resources, like: MailChimp's free email design guide, MailChimp's free HTML email templates, Tim Slavin's "How To Code HTML Email Newsletters"
Learn how to measure results and optimize
After you get used to sending email campaigns, you'll want to measure clicks and opens, and start testing different tactics to improve your ROI.I recommend: Bookmark these websites and subscribe to their
email newsletters: MarketingSherpa, Mark Brownlow's email-marketing-reports, MailChimp's MonkeyBrains Blog, ReturnPath's Resource center, MailChimp's "Understanding Email Campaign Reports" and ClickZ's email marketing resources
Deal with inevitable deliverability problems
Sooner or later, you're going to notice a bunch of your emails just aren't making it into the inbox. Evil spammers are making it worse for the rest of us legitimate marketers.I recommend: Download this very excellent overview on deliverability from the IAB, read MailChimp's "How Spam Filters Think"
Video Emails-Powerful Lead Generation to Targeted Prospects
Video email marketing dramatically increases your response. Send targeted email campaigns to our white listed opt-in list and Drive more Business!
Contact Us Today!
www.CProfit.com
Video email marketing dramatically increases your response. Send targeted email campaigns to our white listed opt-in list and Drive more Business!
Contact Us Today!
www.CProfit.com
Stylish Email Marketing
Emma is a web-based service that helps you create, send, and track your email campaigns in style. Inquire now for a free test drive.
Free Test Drive
www.myemma.com
Emma is a web-based service that helps you create, send, and track your email campaigns in style. Inquire now for a free test drive.
Free Test Drive
www.myemma.com
Send Email Marketing & Newsletters From Microsoft Outlook
Create, Send & Track Email Marketing Campaigns, Newsletters and Sales Follow-Up From Your Outlook. Download a free trial.
Download Trial
PoliteMail.com
Create, Send & Track Email Marketing Campaigns, Newsletters and Sales Follow-Up From Your Outlook. Download a free trial.
Download Trial
PoliteMail.com
Sales Lead Generation: Hoover's®
Build lead lists using our database of over 32MM companies and 37MM decision-makers. Close more sales with targeted, qualified leads. Free Trial.
www.hoovers.com
Build lead lists using our database of over 32MM companies and 37MM decision-makers. Close more sales with targeted, qualified leads. Free Trial.
www.hoovers.com
Free B2B search marketing whitepaper, B2B Search Marketing Strategy Guide: Advice From the Pros.
