Email Marketing Key Terms

Email marketing key terms offer valuable information for industry professionals and beginners

Email marketing allows for individuals, businesses and entities to get word out about their products and/or services in an effective format. However, as with other industries in the business world, there are certain key terms and concepts applicable to email marketing that help better define the industry. For more information on email marketing and how it works, consider improving your education with respect to the trade by learning some email marketing key terms and jargon.

 

Bonded sender

A bonded sender offers insurance on the delivery of electronic information. It is the stamp of approval for email marketing businesses. If an email marketing individual or business were to purchase a bonded sender certificate, the bonded sender would guarantee that the email gets delivered to the large Internet service providers with which they have relationships. In many cases, a bonded sender helps email marketing information from landing in spam folders.
Try: The battle between email companies—such as Hotmail and MSN— using Bonded Sender as a way to fight spam is explored at USAToday.com.

Campaign

A campaign, when used as an email marketing key term, describes a planned series of messages designed as email marketing projects. They are individually designed and sent according to a predefined time line, but they all have a similar conversion goal in mind. Each individual email sent out in the campaign builds on the previous email marketing projects sent out and the information found within.
Try: Clickz.com offers an evaluation of email marketing campaigns in order to make them more effective and productive.

CAN-SPAM

CAN-SPAM stands for the Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003. This statute in the United States allows spammers to be fined and has a maximum fine of six-million dollars. The intention of CAN-SPAM is to define how legitimate email marketing individuals and businesses are able to present and create their email ads.
Try: FTC.gov explores the requirements of commercial email marketing companies and businesses as they are defined by the Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003.

Mail-merge personalization

Mail-merge personalization options are featured in the more advanced email marketing tools. These tools allow for each email to be sent to a subscriber based on personal information of the subscriber (including the subscriber's first name) so the email has the personalized information pasted into it.
Try: Mai-merge personalization is explained in detail at Xtreeme.com, while an example and of mail-merge personalization is presented at MicroPoll.com.

Permission marketing

Permission marketing takes place when all of the emailed messages being sent out have opt-in agreements from the email recipients agreeing to receive the email. It is legitimate and an important part of marketing strategies for the most profitable companies and individuals.
Try: For an in-depth exploration of permission marketing, consider reading the related material at SethGodin.TypePad.com.

Viral marketing

Viral marketing is a specific form of email marketing carried out by a particular company or organization's clientele base. The marketing is carried out voluntarily to help promote the company, and also includes word-of-mouth advertising. Viral marketing has the aim of being sent out through emails and being forwarded to other individuals' contacts to promote the business, product or service.
Try: WiseGeek.com offers detailed information about viral marketing, what it is and how it benefits companies.

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