Eyewear News and Trends

Sell fashionable and safe glasses and sunglasses by tracking eyewear news and trends

Not only do eyeglasses and sunglasses help your customers see and protect their eyes from the sun, the eyewear also serves as a popular fashion accessory. Boost your sales figures by tracking trends and industry news to ensure your inventory of eyewear frames and lenses comply with safety standards and look stylish while doing it.

Whether you sell designer eyewear, fashion frames or provide related eyewear services, gather information from a variety of trusted resources by trying to:

1. Check out trends, discuss safety issues with vision care professionals and discover new display and merchandising ideas at trade shows and expos for eyewear retailers and optometrists.

2. Gather and read industry news relating to designer glasses, eyewear information and eyewear manufacturers through blogs, online publications and vision care websites.

3. Network and discuss eyewear news and trends with other eye glasses retailer representatives and vision care specialists as a member of industry groups and associations.

 

Attend eyewear and fashion accessory trade shows to discover new styles and distributors

Not only will you be able to see new eyewear shapes, colors and accessories first hand at trade shows, you'll also be able to discuss ordering, pricing and marketing strategies with manufacturer representatives and wholesalers. Some shows also feature educational seminars and keynote speeches aimed at eyewear retailers.
Try: Source new products like eyeglasses frames and accessories at the International Vision Expo and Conference. While visiting the ophthalmic event, you’ll be able to check out new designs and discuss the eyewear industry with manufacturers and vision care experts in the exhibit hall. Check out new fashion sunglasses and discuss eyewear merchandising with distributors and retailers at Accessories the Show.

Study news relating to eyeglasses online to keep up with trends and company information

Fashion blogs, vision care websites and optometrists' news sites are just a few sources of industry news and reviews. Look for information like new styles of eyewear glasses, safety recalls, designer trends and consumer reviews.
Try: Get trend reports, eyewear industry news and show reviews at Vision Monday, the Optical Industry News website. Read the newsletters with new product information and check out online editions of Sunglasses magazine at the Vision Care Product News website. Eyecessorize.com covers such topics as new trends in eyewear glasses, celebrity tips and eyeglass selection basics.

Join retailer and vision care specialists' groups to track eyewear marketing and safety issues

By participating in associations with other eyewear retailers and vision care specialists, you'll be able to exchange product information, hear company news, ask safety related questions and discover sources of wholesale fashion sunglasses, driving glasses, designer shades and accessories.
Try: Join the Sunglass and Reader Division of The Vision Council to network with other retailers and stay up-to-date with eyewear fashions and standards. In addition to being a guild for opticians, the Opticians Association of America also accepts suppliers and owners of retail optical shops as members. Find a local chapter to discuss the industry, manufacturers, safety issues and business practices.

 

• When attending trade shows to order new styles of fashion eyewear and wholesale glasses, also look for sources of eyeglass accessories. By stocking a selection of cases, chains or cleaners, for example, you'll be able to increase your profits without sacrificing too much display space.

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