Fax Broadcasting Key Terms

Learn the terms associated with fax broadcasting before you start

Even though email broadcasting is very popular, many companies still prefer to send fax broadcasts to their customers. Fax broadcasts do not end up in a spam folder, making it more likely that its intended recipient will actually receive the fax. If you're just getting started in fax broadcasting, there are a number of terms that you should know to help you do the job right. For example, you may want to use a mail merge to personalize your content. You may need web-based fax broadcasting capabilities to accommodate off-site employees. Learn the basic terms before you start.

 

Fax blast

A fax blast is another word for a fax broadcast. It means to send the same fax to a number of recipients at the same time. It is a way that you can easily and cheaply send your advertising message to hundreds or thousands of people.
Try: Learn more about fax blasts from OurOnlineOffice.com.

Mail merge

A mail merge allows you to personalize your document. To do a mail merge, you will need to put special codes within your document that match up with fields in your list.
Try: Copia explains how to do a mail merge using their system.

Web-based or online fax broadcasting

A web-based or online fax broadcasting service allows your users to access the program from the Internet. This means that they can send a blast from anywhere, at anytime.
Try: Protus is an example of a web-based fax broadcasting service.

Targeted mailing list

You want to send your fax broadcast to a targeted mailing list. This means that the people that receive the message want to hear from you and are likely to buy from you.
Try: Learn more about a targeted mailing list from wiseGEEK.

Supported formats

Fax broadcasting programs take your document and convert it into a faxable file. The types of formats that their software allows you to use are called supported formats.
Try: See examples of supported formats that you can use with jBlast, about halfway down the page.

Fax server

A fax server is a piece of hardware that allows you to send and receive faxes through your computer. Some fax servers allow you to send several faxes at once because they integrate a number of different phone lines.
Try: Check out the Cisco Fax Server as an example of a fax server.

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