FeedBurner

Promote your company with the help of FeedBurner, Inc.

By Lisa J. Jackson, Writer / Editor
Distributing media and offering services which engage your audience, the FeedBurner company, based in Chicago, focuses on RSS feeds. FeedBurner's Web-based tools give bloggers, podcasters and commercial publishers easy ways to help promote, deliver messages and generate income by reaching a larger audience with their web-based content.

FeedBurner allows user to create an RSS feed, which makes subscription and news tracking easily accessible and manageable.

1. Google’s interest in, and subsequent purchase of, FeedBurner stemmed from Google feeling it could add value to the growing area of feed-based content and advertising.

2. You should feel comfortable using the free FeedBurner business offerings while keeping an eye out for new or improved options.

3. Maintaining personal data privacy is a long-standing Google commitment, and FeedBurner users can expect these high standards to remain intact.

 

Gain insight into FeedBurner Corp.

FeedBurner was launched in February, 2004, with the assistance of venture capitalist investors. Their mission is to be the main blog and RSS feed supplier of media distribution tools and audience engagement services.
Try: Read through the FeedBurner Founders & Other Folks About Town, the listing of members who make up the FeedBurner corporate profile, to learn about the minds behind FeedBurner. The FeedBurner Help Center is a great resource for finding answers to any general questions you have about FeedBurner and specific questions about setting up an RSS feed.

Benefit from burning feeds through FeedBurner

Feeds, in a nutshell, provide an avenue for any size website to distribute its content to an audience without requiring a visitor to constantly access the site. Feeds are set up as a subscription and updates are delivered to the end user via email, news reader or Web portal. Widgets and gadgets can be used to package the content for easy display on blogs, podcasts, headlines and practically anywhere else you want. Feed icons are representative of different types of content that can be subscribed to. Content can be text, audio, or video, and as you become more involved with feeds, you'll start to recognize the icons. When you start creating your own feeds, you'll want to use the applicable feed icon for your audience.
Try: Get started with an example of a Feedburner RSS news feed. Use the right feed icons with the help of FeedIcons.com.

Market your business to the max using FeedBurner

With FeedBurner, incorporation into the world of advertising using feeds is quite easy. Track how well your advertising dollars are spent through feeds using a detailed analysis of your audience, content, and traffic. Starting with the FeedBurner web site, you can easily tag and transform your company information into easily accessible formats.
Try: The FeedBurner website can direct you to many resources, including the account creation page. You should check out FeedFoundry if you have a large number of feeds you want to deliver to across multiple locations.