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Constance Gustke

Guide to Financing Your Business

Discover sources for capital funding to get your start-up off the ground

By Constance Gustke

Your business success depends on your ability to secure adequate financing. Being under funded is one of the most common reasons a start-up venture fails. Knowing where to look for funding is the first step to accessing capital; being prepared to convince investors to fund your business is the next. Before starting your search, consider:
  1. How much money you need.
  2. How you'll spend the money.
  3. How you plan to repay the loan.

Action Steps
The best contacts and resources to help you get it done


Take stock of your personal finances

The primary source for funding a new venture is personal finances. However, many experts say this method is the riskiest financing option. The reason: you're putting up your own collateral to finance your business. If you take out a second mortgage on your home or use a line of credit, you can wipe out your assets if your business falters. Other options such as credit card loans or tapping into personal savings are equally risky.
I recommend: Whether you decide to self-finance or seek an outside loan, check that your personal credit history is in tip-top shape with a credit report from Equifax, Experian or Trans Union. Since you don't have a business credit history, suppliers and lenders will base their decisions on your personal credit history.

Be prepared

No matter where you turn for capital, you'll need to provide solid documentation that your business concept is sound. Be prepared with a convincing business plan, cash flow projections and personal financial statements and tax returns. With the right materials, you can convince lenders and investors that you'll be able to repay the loan.
I recommend: Get help writing a business plan with Business Plan Pro software.

Friends and family connections

Money that's raised privately can be a boon, because it may be interest free or low interest. However, you should be aware that interest-free gifts may have tax implications. Loan requests should be professionally presented and include detailed financial projections. Avoid the temptation to forego formalities with loved ones. Draft a promissory note when getting a loan from friends or family so that interest payments are clearly detailed. Be prepared that if the business fails, it could damage personal relationships with investors.
I recommend: Download a promissory note template by clicking on your state at InternetLegalResearchGroup.com or at BusinessNation.com.

Go through banks or credit unions

If you can show that your business proposal is strong, you may be able to land a loan from your bank or credit union. These loans are issued in many types, with varying interest rates and maturity dates. Most are secured against hard assets, such as real estate or equipment.
I recommend: Before heading to a bank, visit your local Small Business Development Center. They can offer advice on how to make your presentation to bankers and direct you to banks that are start-up friendly.

Look for angel investors

Angel investors are individuals or groups that provide capital for business start-ups, often in exchange for ownership equity. More money is invested annually through angel investments than through venture capital financing.
I recommend: Find a directory of angel investment groups at the Angel Capital Association or send a request to find angel investors at GoBigNetwork.com.

Consider venture capital

Venture capitalists fund few start-ups and look to make large investments, typically over $1 million. However, the U.S. Small Business Administration (SBA) licenses and regulates the Small Business Investment Company Program (SBIC), which does make venture capital investments in start-up businesses.
I recommend: Check into the SBIC program to see if you can take advantage of this option.

Apply for an SBA loan

Nike and Apple Computer got their start with SBA equity loans. The money doesn't actually come from the SBA; it comes from participating banks. The SBA simply guarantees the loan, which helps budding entrepreneurs who might not normally qualify for a loan.
I recommend: Find out if there's an SBA loan that's right for your new venture.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Assess the creditworthiness or investment potential of your business concept before seeking funding.
  • There's no silver bullet remedy for landing financing. So don't limit yourself by trying to force the wrong fit.
  • Have a sense of your strongest assets when pitching potential investors or banks.
  • Don't seek investors through classified ads.
  • Your financing should align snugly with your business plan.

The official source of Financing Your Business is the Business Finance page at Business.com

Find an Investor
Need startup money? $500 million available only for innovative startups.
FundingUniverse.com
Venture Capital Resource
Offers a venture capital directory on CD-ROM. Includes contact data for all active US venture capital firms in 90 industries.
www.capitalvector.com
Find Venture Capital
20,000+ Investors. Get funded.
www.gobignetwork.com/Venture-Capital
Raise Capital
Raise the capital your company needs. Find out what it takes using a Private Placement Memorandum and a Phase II Business Plan. #1 selling on the net.
digitalppm.webs.com

Recommended Solution Providers

LendingTree: Commercial Lending
Business line of credit, business credit card and receivables financing are all available.

BuyerZone: Business Loans
Compare commercial business loans and get free quotes.

GE Capital Small Business Finance
Financing for commercial real estate, construction, equipment and Working capital is available.

BusinessFinance
Search through sources for business loans, venture capital, equipment leasing and commercial real estate financing.

CIT
Commercial finance, lending and leasing is offered for corporations and small businesses.

Best Sites to Learn More

About.com: Small Business Finance and Small Business Loans
Articles discuss handling, managing, finding and protecting capital for your business

AllBusiness: Finance and Accounting: Venture Capital & Angel Investing
Understand the basics about venture capital, angel financing, and funding your business with loans or equity.

US Small Business Administration: Financing Your Business
Learn about raising capital for a small business.

SBA: Financing
Basic financing information from the Small Business Administration.

Entrepreneur: Financing Your Business
Articles discuss raising money for your business, including how-to tips.

PowerHomeBiz: How to Finance Your Biz
Learn about getting capital and managing finances.

Inc.com: Finance and Capital
How to guides, articles, columns, expert advice and recommended resources for financing a business.

Business Finance Magazine
Articles discuss raising capital & corporate borrowing as well as other topics in finance.

U.S. Chamber of Commerce Finance Toolkit
Understand the financial needs of your business to develop and maintain a sound financial plan.

Best Blogs and Forums

Small Business Idea Forum: Small Business Finance
Community forum devoted to threads on small business finance.

Venture Capital Post
Financial writer Janet Stites discusses venture capital and financing.

Small Business Forum: Small Business Finance
Small business community where we discuss everything related to small business, including finding capital investment and investing in small business.

Small Business Finance Advice Blog
Find opinions, experiences, and information about small-business finance.



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