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Jennifer Nichols

Guide to Fleet Management for Small Business

Success depends on how well you manage the associated costs

By Jennifer Nichols, Online Marketing Specialist

Developing a fleet management system for your business is not an easy project. It is important to conduct thorough research now to save yourself headaches and money in the long run.

Luckily, there are federal and private organizations to provide the information and services you'll need to manage your fleet effectively and safely. Alternatively, there are companies that offer fleet management services to take care of everything from insurance to safety compliance to maintenance and repair of your vehicles. If you barely have time to focus on your organization's core competencies, you'll want to consider outsourcing these services.

The three most important things you'll need to remember when using these resources to develop a fleet management strategy are:

  1. Conduct a lease versus buy analysis on the vehicles
  2. It takes hard work and cash to hire the best truckers
  3. Decide how much you can outsource to a vendor or keep in-house with technology

Action Steps
The best contacts and resources to help you get it done


Buy vs. lease

Without many cost advantages of one over the other in the long run, rest your decision on the resources you can dedicate up front for vehicle acquisition, management programs, and training for your fleet management staff.
I recommend: Midway Fleet has flexible solutions, and provides consulting to help you decide which one makes the sense for your organization. Compare types of vehicles, calculate annual fuel costs and shop by application on GM's Fleet and Commercial Site.

Fleet management software

Depending on how fancy you want to get, these programs can provide scheduling, tracking, and reporting on fuel, maintenance and vehicle wear.
I recommend: You can compare software based on features, testimonials and company size on Capterra.com. Fleet Boss and Collective Data both offer global positioning system (GPS) software for small business, which allows you to track your fleet in real time and online, among other functions.

You won't feel used

Trucks depreciate as quickly as cars do, and you can save a bundle by leasing or purchasing pre-owned vehicles. Many of these vehicles are in "like new" condition, so you won't have to compromise reliability.
I recommend: Merchants Leasing also offers a 24/7 nationwide maintenance program along with your lease.

Tag your stuff

A surefire way to keep track of your load is through the use of Radio Frequency Identification (RFID) tags so you know where your products are at all times.
I recommend: There are a wide range of RFID offerings for small businesses, and a good place to start is Microsoft, which offers a primer on RFID.

Hire grease monkeys

One way to cut down on maintenance costs is to hire drivers who can fix their own vehicles if there are maintenance issues.
I recommend: Companies such as Enterprise can set up a maintenance program for you with a fixed monthly payment that will cover all parts and service.

License and registration, please

It is important that your fleet drivers have everything they need if they are pulled over by the cops.
I recommend: You'll want to hire drivers with CDL certification to serve as a filter in the hiring process. Access the CDL Fact Sheet provided by the Federal Motor Carrier Safety Administration. Chase offers commercial auto insurance for small- to medium-size businesses that covers injuries and damages to your property and the property of others involved if there is an accident.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Keep in mind that the quality of vehicles you deploy is a factor in the quality of truckers you attract to drive them.
  • Decide whether to lease or buy by figuring out how much cash you can put down up front.
  • The Environmental Protection Agency (EPA) offers tips on how to increase your fleet's fuel efficiency.
  • Keep up-to-date on current transportation rules and regulations.
  • Use your fleet as a vehicle for direct and indirect response advertising by placing your logo on the truck, trailer and truckers' uniforms.

The official source of Fleet Management for Small Business is
the Fleet Management page at Business.com

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Trucking Software Directory
Compare trucking software using Capterra's free, comprehensive directory.
Capterra.com

Recommended Solution Providers

Fleet Management Solutions: Mobile Asset Tracking
Combines the latest GPS technology with two-way satellite communications. Designed for better asset utilization and labor productivity, while reducing risk of theft and recovery costs. A more reliable, lower price fleet tracking system than cellular-based networks.

National Association of Fleet Administrators: The Association for Professional Vehicle Management
A non-profit society serving the needs of members who manage fleets of automobiles, geared toward fleets of 25 or more. Provides statistical research, monthly publications, government representation, educational seminars, and more.

Firestone Fleet Care: Fleet Maintenance Specialists
Provides information and service on vehicle maintenance, geared towards business fleet managers. Nationwide locations.

GM Fleet Small Business
A resource to research, locate, service, and maintain your business vehicles. Geared toward the small business owner.

Signature Graphics Fleet Marking
Provides truckside advertising to let your fleet bring your message to consumers on the road.

GPS Fleet Solutions: Fleet Tracking
Provides real time GPS and passive GPS vehicle tracking systems for fleet owners and dispatchers.

US Bank Voyager Fleet System: Fuel Management/Credit
Offers extensive fleet solutions for your fuel and maintenance needs. Also provides comprehensive driver, vehicle, and exception reports to help track your fleet's activity.

FleetBoss: Global Positioning Systems
Provides fleet management solutions for thousands of small, mid-size and large companies nationwide.

Best Sites to Learn More

U.S. Dept. of Transportation: National Highway Traffic Safety Administration
Provides public access to government information on vehicle-related issues and traffic safety.

Alternative Fuels Data Center: Fleet Applications and Niche Markets
Provides documents, success stories, training opportunities, and other helpful info on alternative fuel use in various niche markets of fleet management.

Fleet Central: News Source for the Automotive Fleet Industry
Provides access to industry-related articles from Automotive Fleet, Business Fleet, Government Fleet, and other trade journals.

Fleet Owner Magazine
Magazine devoted to issues concerning managers who operate fleets of five or more vehicles. Provides information about operations, vehicle maintenance, industry regulations and information-management technology.

Best Blogs and Forums

Fleet Central Forums
A discussion group where members can ask questions and receive advice on issues pertinent to the fleet management industry.

All Points Blog: The Weblog for Location Technology & GIS
An information and news source on GPS systems and other location technology. They bring the latest scoops on location-aware enterprises, mapping "hackers", internet portals, and geographic information systems.

GPS Fleet Tracking News
A monthly blog devoted to issues pertinent to fleet managers: GPS software, truckers asleep on the job, rising gas prices, maintenance issues, and other fleet ownership matters.

GPS Tracking: Fleet Management Solutions using GPS
Industry-related weblog authored by David Starr, Vice President of SatViz. Starr offers stories, comparisons, and general advice on implementing and managing fleet tracking systems.



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