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Turn your business weblog into a custom Flickr blog

By Lisa Maloney
The blog or weblog is a quick-turnaround tool for publishing news, updates, calls for hire, retail sales--your imagination is your only limit; upgrading your current blog to a personalized Flickr blog is a quick and easy way to liven it up with photos and other visual information. If you don't have a business blog yet, you can create one directly through the Flickr website or use almost any other free blogging tool, then incorporate Flickr later.

When using Flickr as a business tool that anybody can find, take and use Flickr blog or photo posts unless you specifically mark them as private. With that said, Flickr is a valuable business and marketing tool that helps give your business a visual presence on the Internet and can be used in several ways:

1. Take and post to Flickr photos to share through your current blog or a customized Flickr blog.

2. Create a new blog through Flickr.

3. Let an expert help you maintain your Flickr blog.

 

Turn your old blog into a new Flickr blog

Using Flickr to share photos through your current blog, if it's created in any number of free blog tools including Blogger, LiveJournal and WordPress, is as easy as cutting and pasting some HTML code.
Try: First create a Flickr account through the main Flickr website. You'll be prompted for a Yahoo ID when you sign in--if you don't have one already they are free to create and will grant you access to Flickr sites and services. If you do have a Yahoo ID but wanted to choose a different Flickr screen name, don't worry--you will be able to choose a new screen name for Flickr only when you first log in and create your account. Once you have a Flickr account, use any of several easy Flickr upload tools to put your photos online. Once you've accomplished this step, adding photos to your existing blog is as easy as clicking "Share This" in the upper right corner and cutting and pasting the HTML code you receive into your current blog.

Find the right sources for Flickr blog information and how-to help

While Flickr is one of the simplest, easiest and quickest photo sharing tools on the Internet, there's still a learning curve to be mastered. If you're interesting in doing the blog work yourself (which is both satisfying and lets you have full control of what gets posted when), finding the right information is the easiest path to success.
Try: Get started by creating your own Flickr blog. Flickr has a helpful "how-to" and frequently asked questions page about Flickr blogging, which should answer the most common questions that come up when you create and maintain your own Flickr blog. Once you've got your Flickr blog up and running, use the true Flickr blog site (the latest news from Flickr code developers, that is) to keep up-to-date on the latest tips, tricks, and bug fixes.

Choose a Flickr blog guru to do the work for you

Flickr offers a number of nifty tools for your business blog, including handy flash slide-shows. This sort of tool is a little more complicated to embed than just a simple photo, so when it comes time to code this sort of tool into your Flickr blog, advice may be helpful.
Try: Paul Stamatiou, tech guru, gives you the quick keys to embedding a Flickr slideshow on your blog, and Technorati helps you make your Flickr blog photos and posts show up on their tag pages, a handy way to increase traffic.

 

  • Because almost anybody can use photos that you post on the Internet, including Flickr blog posts or any photos not specifically marked as "private" in your Flickr Photostream, consider adding a watermark or trademark to business-related photos so that they're easily discernible as your property.

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