Full-Service Advertising Agencies in Connecticut Key Terms

Learn some of the terms associated with full-service advertising agencies in Connecticut

Full-service advertising agencies in Connecticut help promote and build awareness of companies within the state of Connecticut. Through multi-tiered advertising campaigns, these full-service agencies allow the public to learn about and become familiar with the products and services those companies offer.

Take the time to learn some of the terms regarding full-service advertising agencies in Connecticut so you'll be prepared to do business. Here are some of those terms along with resourceful links to help get you started.

 

Event marketing

Event marketing refers to promoting an upcoming event or product launch over a multitude of platforms. For instance, event marketing may include, but not be limited to radio commercials, television commercials, web advertisements, direct mailings and more, all promoting the event to be held.
Try: Visit the website for Design Images, a full-service advertising agency in Connecticut, for additional information regarding event marketing.

Branding

Branding refers to the act of associating an image, slogan, jingle, logo or other identifiable object with a business or company. An example would be the golden arches associated with the McDonald's fast food chain.
Try: Check out the website for Keiler and Company for additional information on what branding a product or company entails.

Graphic design

Graphic design in relation to advertising agencies relates to the physical aspect of creating images and logos for companies. These images and logos will be seen on everything from a company's website to their direct mailing literature and more.
Try: Peruse the Barker Specialty website. Another full-service Connecticut based advertising firm, they have additional information regarding graphic design and how it correlates with an ad campaign.

Copy writing

Copy writing is the text which appears in promotional materials associated with a company. For instance, a pharmaceutical manufacturer launching a new drug will have an advertising agency create "copy" or text that is in turn used in pamphlets and informational materials handed to doctors and patients.
Try: Visit the website for VanAmburg Design Associates for additional information regarding copy writing and how it is integrated into the Connecticut advertising industry.

Web marketing

Web marketing refers to the act of promoting a product or service over the Internet. This includes, but is not limited to banner advertisements, direct email campaigns, website creating and more.
Try: Stop by the website for Exposure. A Connecticut based ad agency, they have additional information regarding web marketing and what it entails.

Media buying

Media buying refers to the act of purchasing advertising time or space in everything from radio, television, magazines, newspapers, websites and more. Once the media is bought, content such as commercials or advertisements are created to fill that time or space.
Try: Go to the website of Imagepath. Another Connecticut based advertising group, they offer more information on media buying.

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