Full-Service Advertising Agencies in Michigan Key Terms

Learn the advertising terms to work with full-service advertising agencies in Michigan

Working with a full-service advertising agency in Michigan can be beneficial in getting your company’s message out to potential customers. No matter what you need, you can find it all with a full-service advertising agency. Full service is just that - with services ranging from business cards and stationery design to a national ad campaign. To help you get the most out of your full-service advertising agency in Michigan, it may be best to learn some advertising industry key terms. That way you can better communicate your advertising needs.

 

Advertorial

An ad that appears similar to a Michigan newspaper editorial is called an advertorial. It can also come in the form of a TV program as well. The advertorial promotes a single advertiser's product or service.
Try: Huyser-Honig Creative Services, located in Grand Rapids, offers this advertorial that appeared in a newspaper insert throughout Michigan.

Teaser campaign

A teaser campaign is an advertising strategy strictly designed to pique interest and curiousity in a product or service. Full-service advertising agencies in Michigan often user teaser campaigns to bring attention to clients' products or services.
Try: Check out this "Save Michigan" teaser campaign by a bank at The Financial Brand.

Co-op advertising

Co-op advertising refers to subsidizing advertising costs by utilizing national brand funds. National brands, such as Pepsi and Cadillac, make co-op money available to local Michigan suppliers. However, if you use co-op advertising dollars, you must adhere to rules set up by the national brand.
Try: Learn more about co-op advertising through the Michigan Peat Company's BACCTO program.

Corporate identity

A corporate identity comprises all of the branding items of a business - the impression it gives potential customers. The company's name, logo and slogan all together make up its corporate identity. Michigan advertising agencies are equipped to develop a professional and effective corporate identity for each client.
Try: Creative Group of Kalamazoo explains their services in corporate identity.

Cost per thousand

Cost per thousand is a calculation of the cost of advertising per thousand potential customers reached in the advertising medium. The ratio is used often in coming up with a media buying plan in Michigan.
Try: The Michigan Sportsman explains its advertising rates using a cost per thousand calculation.

Public service announcement

When your ads convey a message for the betterment of the public, it could be considered a public service announcement or PSA. These announcements are often used as ads for non-profit organizations and many TV and radio stations in Michigan choose to run them for free or at a reduced rate.
Try: State of Michigan's Department of Human Services supplies an MP3 and text version of their child support PSA.

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