Guide to Geographic Information Systems (GIS)

A well-executed advertising campaign can promote brand recognition and increase sales. Knowing who to market your products to and where to market them is crucial to reach a targeted consumer base.

Geographic information systems use a collaboration of hardware, software and other devices to combine data in order to create a demographic for your business. Use GIS software to:

1. Locate potential customers using GIS based on specific criteria.

2. Map consumer trends using GIS tools.

3. Market products based on specific locations generated by geographic information systems software.

Action Steps
The best contacts and resources to help you get it done

Learn geographic information systems basics

An introduction to geographic information systems is crucial in order to understand how GIS can benefit your business. Learn about available software, hardware and GIS tools that can enhance your company.

I recommend: The Harvard College Library website offers a free geographic information systems tutorial. With video clips and hands-on exercises, you can learn the basics of GIS by performing operations, not just reading about them. Download GIS software on the website to perform the exercises. ESRI offers free, computer-based training seminars that explore the uses of GIS software and geographic information systems basics.

Download GIS software

Use the Internet to download geographic information systems software for your business. Find free GIS software and free trials of GIS tools.

I recommend: MapInfo offers free GIS downloads and trials of advanced software. They also offer extensive customer support through training and online forums where you can ask questions  and share GIS information.

Hire a GIS consultant

A consultant can offer you an introduction to geographic information systems, can evaluate your business needs to determine the GIS software suitable for you and can offer ongoing support as you use GIS.

I recommend: Hire Ferguson Jenkins and Associates to work with your business to determine your business GIS software needs, implement the necessary geographic information systems software and offer instruction on how to apply GIS in your business.

Tips & Tactics
Helpful advice for making the most of this Guide

• There are various types of GIS-based software available for business use. Try different kinds to assess which software suits your needs.

The official source of Geographic Information Systems (GIS) is
the Geographic Information Systems (GIS) page at Business.com