Get Targeted Traffice Using Web Tracking Tools

Learn how to convert your visitor into lead, then in a client.

By Punit Chahar, Online Marketing Manager, Mayorista Online SA

Do you know?
How many surfers visit your website everyday? What are their favorite sections? How can you turn a visitor into lead, then in a sell? Where are the hurdles in this conversion?

Web tracking tools will give you answer of all these questions. Google Analytics, Statcounter and Crazyegg are some of free web tracking tools.

Use web analytic tools to get your targeted traffic and analyze the data focusing on the following points.

Geo location
Referring source of visitors
Keyword mostly searched
Visibility of the webpage / landing page
Effectiveness of the content
Define Funnel & Goals
Analyzing the results, make modifications

Geo Location

Where is your profitable market?
Try: Find the geo locations where do your visitors come from, and which markets have the greatest profit potential using GeoTargeting maps, reports, and cross-segmentation. Compare date ranges to see the impact on traffic to your site. Optimize your PPC spend by better targeting your ads. Visualize the source of your traffic, increase efficiencies and seize opportunities.

Referring source of visitors

Where do your visitors come from?
Try: Check referring source of visitors, i.e. whether most of the visitors have referred by search engines (both paid and organic) or any other website. Is your Pay Per Click Marketing Campaign performing well?

Keyword mostly searched

Check which keywords visitors have used to find your website.
Try: Do Search Engine Optimization (SEO) of your targeted keywords to improve search engine rankings.

Effectiveness of the webpage / landing page

Do your visitor like your website?
Try: Check how effective your web page / landing is to grab visitor’s attention i.e. check how much time they have spent on your web page / landing page. Find where your visitors go further and what are the top exit pages of your site. You can get consultation with Orient InfoSolutions for Effective Website Usability Testing.

Define Funnel & Goals

What do you want?
Try: Define the goals for your website which you would like to achieve by visitors by defining “Thanks Page” also define the funnel to achieve your desired goal.

Analyzing the results, make modifications

Take necessary action.
Try: Based on these above steps make complete report for the website, and make required modifications accordingly to increase the efficiency of your marketing campaign. Get consultation or service of Internet Marketing Company if you need.