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Beth Stackpole

Guide to "Green" Packaging

Recycled product packaging and transport materials can help save money as well as the environment

By Beth Stackpole, writer and editor, Beth Stackpole

Packaging waste has more than doubled in the last 30 years. Choosing recycled or "green" materials for your product packaging as well as your transport materials is socially responsible and often economical, too. The U.S. currently has no legal requirements regarding environmentally-friendly packaging, but other countries do have special requirements. If you're exporting, you'd better be aware of them. There are a number of reasons to go "green," including:
  1. To help save the environment and be a socially responsible business.
  2. To gain a competitive advantage as more people become concerned about environmental problems.
  3. To stay ahead of regulation.
  4. To save money on shipping – environmental packaging can be lighter weight.

Action Steps
The best contacts and resources to help you get it done


Shopping bags and totes

Recycled shopping bags have come a long way from the simple Kraft paper models of yesteryear. These days, merchants can choose from recycled paper and plastic shopping bags and totes that have an upscale look and feel. Applying graphics and logos is no problem with these bags.
I recommend: For a variety of recycled retail shopping bags, go to EarthPack.com.

Food packaging

To-go containers, plates and coffee cups are dished out in the millions each year. Restaurants and other foodservice businesses can do their part for the environment with a variety of biodegradable packaging products.
I recommend: Find suppliers for foodservice packaging that's designed to biodegrade quickly at the Biodegradable Products Institute, or go to EarthShell.com.

Packing materials

If you have a mail-order business or an online retail operation and ship a lot of packages, consider converting to eco-friendly packing materials.
I recommend: EcoProducts.com offers a full line of boxes, tubes and bags. They even carry biodegradable peanuts.

Bottle packaging

With green packaging, bottles can showcase your brand and send a message to consumers that you care about the environment.
I recommend: NatureWorks' PLA Packaging, a 100 percent corn-based packaging product, is available for beverages, consumer goods, food packaging and serviceware.

Plastic packaging

Environmentalists have singled out plastic as a major offender. But it's viewed as a packaging necessity in many industries. Fortunately, innovative manufacturers are devising new ways to create packaging materials that aren't as harmful as plastic.
I recommend: Buckell.com manufactures thermoformed packaging using renewable materials for the retail, health and beauty, and food industries, among others. Its product line includes blister and clamshell packaging.

Industrial packaging

Manufacturing and other industrial businesses can do a lot to reduce waste and to minimize their impact on the earth.
I recommend: Sinlessbuying.com offers a line of paper products made from sugarcane fibers and plastic products made from starch-derived plastic, including industrial packaging, food packaging and even janitorial supplies.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Minimize the amount of material of any sort used for packaging purposes.
  • Make sure your recycled packaging materials are durable enough to stand up to the wear and tear associated with the distribution of your product.
  • Pay attention to weight. Many recycled packaging materials are lighter weight than traditional offerings and thus can save money in the long term due to lower postage costs.
  • Be sure to factor in the ability to recycle whatever recyclable packaging materials you choose as part of a larger strategy to embrace "green" principles for your business.

The official source of "Green" Packaging is
the Reusable and Returnable Containers page at Business.com

ULINE: Packaging & Containers
Over 17,000 packaging and shipping supplies in stock including boxes, poly bags, bubble and tape. Huge catalog! Same day shipping from 6 locations.
Corrugated Boxes | Poly/Plastic Bags | Cushioning | Tape
www.ULINE.com
Packaging Resources
Find Packaging Resources. Search listings and reviews of retailers, specialists and services in your local area now.
JustClickLocal.com
GlobalSpec.com: Packaging and Containers
Provides database of suppliers for packaging and containers. Includes catalogs, technical information, and supplier contact information.
process-equipment.globalspec.com
Packaging
Custom Packaging Materials. US and Asian production facilities. Printing also available. Full Service Contract Packager.
Impact-Mfg.com

Recommended Solution Providers

Flexpack: The Flexible Packaging Association
Flexible packaging uses significantly less materials and can save shipping costs. The Flexible Packaging Association has a buyers guide that can help businesses locate manufacturers of flexible packaging.

The Biodegradable Products Institute: suppliers
The Biodegradable Products Institute is a non-profit organization that offers a bio label for member companies. Their directory is a good source of environmentally friendly packaging.

Ecoproducts: Green Packaging and Materials
This company offers a wide selection of green products including biodegradable clamshells, packing peanuts and bags.

Earthshell: Green Packaging
Earthshell offers biodegradable packaging for the food industry.

NatureWorks: Green Packaging
NatureWorks makes biodegradable materials that are turned into packaging. Their website lists a vast network of partners that offer green packaging for many industries using their material.

Best Sites to Learn More

California Integrated Waste Management Board: Packaging
This California government website offers many links and direct information on how to reduce product packaging as well as information on environmentally friendly packaging. Visitors do not have to live in California to benefit from the information on this website.

Eco-labels: Consumer's Union Guide to Environmental Labels
Eco-labels can help companies decide what type of environmentally friendly product they would like to manufacture and who their target market is.

BioThinking: Product Design
BioThinking, a consulting firm, offers practical links and information on how to green your product, including packaging information.

Best Blogs and Forums

Packaging News You Can Use: Packaging blog
While this blog is a general blog on consumer packaging, there are many entries on green packaging.

eco.psfk: conscious brands
This UK blog is a general environmental consumer blog, but has a special section on packaging.



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