Guerilla Marketing Education and Training

Use guerilla marketing tactics to raise your company's profile without draining its bank account

Guerilla marketing tactics were introduced over 20 years ago, and though guerilla marketing has become a buzzword, a complete guerilla marketing definition is difficult to put together. Guerilla marketing strategies emphasize creativity over spending, making the concept ideal for small businesses and start-ups.

A business can benefit from guerilla marketing ideas at any stage, whether it's just launching or has been around 20 years. The key is finding effective and relevant guerilla marketing information, in addition to seeking advice and training from professionals experienced in both traditional methods and online guerilla marketing. Guerilla marketing education and training include options include:

1. Instructional products developed by the creator of guerilla marketing
2. Attendance at a workshop, seminar or other guerilla marketing event
3. One-on-one or group coaching in guerilla marketing
   

 

Purchase products or services developed by the creator of guerilla marketing

If you're looking to implement guerilla marketing at your company, you may want to go straight to the source--the man who created the concept over 20 years ago.
Try: Jay Conrad Levinson, the originator of guerilla marketing, offers one-on-one coaching, in addition to the Guerrilla Marketing Business University, held in Florida. Or, join the Guerrilla Marketing Association for access to teleclasses, coaching forums, a monthly online report, chat sessions, marketing tips, videos and other small business tools.

Enroll in a guerilla marketing seminar or workshop

For a short-term, cost-effective way to learn guerilla marketing tactics, consider seminars and workshops. They can help you quickly learn and adopt guerilla marketing strategies, often for a price that leaves enough money for implementing your new marketing strategy.
Try: The Arkansas Small Business and Technology Development Center offers seminars in guerilla marketing. The seminars cover everything from attracting new business to getting the most from marketing and e-mail. Or, you can enroll in a workshop taught by a certified guerilla marketing coach such as Tennessee-based Doc Pratt.

Get individual instruction from a guerilla marketing company

For more intensive instruction, you may prefer coaching or consulting. These consultants and coaches not only are experts in guerilla marketing strategies, they can also help you tailor them to your company, taking into account your budget, size of company and the time you have to devote to marketing.
Try: Consider hiring a guerilla marketing coach for one-on-one instruction, such as Al Lautenslager, who offers individual and group coaching. Mitch Myerson, through his company Guerrilla Marketing Coaching, coaches business owners and trains people to become certified Guerilla Marketing coaches.

 

• With the Internet becoming such an important part of everyday life, mastering online guerilla marketing is crucial to the success of your business. In fact, online marketing goes back to the principles guerilla marketing was developed around -- low cost, and heavily dependent on word-of-mouth.

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