Handbill and Coupon Advertising Key Terms

Learn some key terms and get the most from your handbill and coupon advertising

In the old days, a literal paper handbill was one of the most effective forms of advertising. These days, the world of handbill and coupon advertising is bigger than ever with marketing expanding onto the web. Coupons can be online or offline in many different formats, and businesses are scrambling to keep up with innovative marketing methods that reap customers. Knowing about some of the common terms for handbill and coupon advertising can help business leaders make the most of their advertising dollars.

 

Target audience

Your coupon and handbill advertising should be directed toward a specific market or target audience. A target audience is a specific type of person that you want to get your message. Without this, you're spreading a message too thin and diluting its impact.
Try: Find out more about identifying a target audience from Tapper Web Consulting. See more on target audiences for coupons or flyers at Small Business Newz.

Door hangers

Door hangers are printed handbills or flyers that hang on a doorknob. Businesses distribute these throughout neighborhoods for various reasons as part of advertising campaigns.
Try: See details on door hangers, with visuals for identifying what these promotional items look like, at sites like DoorHangers Etc.

Face values

Every coupon has a face value - a face value is the amount of money that the coupon will actually save the user. Setting these at the right amount is critical for effective coupon campaigns. Too much of a discount and you lose money; too small of a discount and the coupons don't get used.
Try: See more on setting coupon face values at Coupon Info Now.

Redemption rate

The redemption rate is the percentage of coupons that actually get used. This statistic is useful for future planning.
Try: See more on redemption rates at revenuetoday.com.

Local ordinance

A local ordinance is a law that affects a small jurisdiction. Some communities have local ordinances against some types of print advertising. Check out any local ordinance that may be on the books before starting a print handbill campaign.
Try: See more on the definition of an ordinance at Your Dictionary.

Quarter sheet flyers

Quarter sheet flyers are a great way to advertise for events and other purposes without cutting down a lot of trees. Quarter sheet flyers are the size of one-quarter sheet of paper.
Try: See tips on creating flyers, quarter sheet and otherwise, at About.com.

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