Health Insurance Leads Key Terms

Some key terms for health insurance leads

By J. Stoltzfus, writer/programmer LOCAL CITIZEN

When agents and insurance companies need more customers, they often turn to health insurance leads. Health insurance leads are customer "files" that businesses generate to sell to others. There's a number of ways to come up with these leads, and a number of ways to use them. Knowing about some of the basic types and terms in the world of health insurance leads will help those who want to buy them and find a new client base for an insurance product.

Rate quote sites

One of the main ways that agents or companies collect health insurance leads is through rate quote sites. These websites make it very easy for health insurance seekers to enter their details in a search for quotes. Then the site operator sells these leads to others.
Try: Get more info on pricing and using a rate quote site to do the health insurance lead generation for an agent at Health Insurance In-Depth.

Qualified leads

Just as with any collection of leads, health insurance leads need to be qualified. Qualified leads are those that meet specific criteria for promoting the chances of a sale. For instance, customers for mini medical will not have the same qualifications as those looking for high-deductible plans. Qualified leads are easier to use and therefore more desirable.
Try: Learn more about qualified leads at Business Know How.

Insurance demand score

One tool that can be a way to provide qualification for health insurance seekers is an insurance demand score. This lets potential buyers know what insurance doors may be open to them and where they stand in the market.
Try: Find descriptions of categories for an insurance demand score at Insurance Demand Score.

Uninsurable health leads

Some agents have actually begun to focus on a growing crowd of potential customers: the "uninsurable" crowd. This includes anyone who may not be able to sign up for a standard insurance policy. This list is growing due to the many complex factors at work in the conventional health insurance industry. Agents can offer "uninsurables" a collection of alternative programs from which to choose.
Try: Find out more about uninsurable health leads from Norvax.

Senior or Medicare-eligible leads

Another big market in health insurance leads is selling to seniors who may not be getting the full coverage they need from Medicare.
Try: Find out more about senior leads and Medicare-eligible leads from Prospect Zone: "Smart Leads."

Pre-existing condition

A pre-existing condition is a health condition that a customer had before applying for health coverage. It applies to all aspects of health insurance, including leads generation. An agent or company holding the leads has to know how to deal with a pre-existing condition situation for a consumer and how to "convert" the lead into a sale.
Try: Read about pre-existing conditions at the glossary from ASAP Quotes. Also see How Stuff Works for an informative article.