Hispanic-Focused Advertising Agencies Basics

Learn more about Latino-focused advertising agencies and how important they can be

You may want to work with Hispanic marketing agencies if you're trying to reach the Hispanic market, which is becoming a huge percentage of the U.S. population. These agencies know how to reach Hispanics in a way that gets results.

You should read up on some Hispanic-focused advertising agencies basics before signing with a Latino-focused agency. That way you will be educated enough to make a smart choice. Three things to keep at the top of your mind are:

1. What makes an award-winning Hispanic marketing firm;

2. How to find an Hispanic-focused marketing agency in your area;

3. An overview of the Hispanic market and how to reach people in this segment.

 

Do some research on award-winning Hispanic marketing companies

It helps to learn from agencies that are considered to be the best, especially if you want to figure out how to get the best out of an Hispanic advertising agency. While you don't have to work with one of the top agencies to get great results, it certainly helps to see what they've been up to so you can gain inspiration from their ideas.
Try: Hispanic Business has published a list of the top Hispanic agencies, complete with contact information. The article about the list provides a lot of industry insight. Dieste, an Hispanic-focused agency, was Ad Agency's Multicultural Agency of the Year in 2008. It is located in Dallas, Texas.

Learn how to find an Hispanic-focused marketing agency in your area

If your business isn't anywhere near Texas, or any of the other top agencies' locales, it may behoove you to find Hispanic advertising agencies in your area. Luckily, since this is a growing market, there are a lot to choose from.
Try: Look at companies that are members of the Association of Hispanic Advertising Agencies. There are dozens located around the country. Most are based in areas with large Hispanic populations, such as California and Florida. Look at HispanicAd for a more widespread compilation of agencies. Their website lists agencies in Washington, D.C. and Minnesota, for example.

Read about the Hispanic market so you can choose your Hispanic marketing agency wisely

A lot of the things representatives of Hispanic marketing firms tell you may go right over your head unless you've done your homework. You will be better prepared to make a smart agency choice if you have a good grasp on what you want your Latino-focused marketing company to do for you.
Try: Read Killian's article on how marketing to Hispanics requires much more than just doing verbatim translation from English to Spanish. Also, Hispanic Market Weekly has a very insightful special report on event marketing targeting Hispanics. Keep the text of these articles in mind, plus any other research you find, when you question prospective agencies.

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