How to Review Your Business for the New Year | How-to Guides for running your business from Business.com

Happy New Year! It’s the perfect time of year to review where your business has been, and where it’s headed in the future. It’s time to re-evaluate the measures you have in place in terms of equipment, products, services, technical needs, business plan, and employees. Do you really need that high-end copier with the costly rental fee, or would an affordable all-in-one machine suffice? Are you outgrowing your phone system and could benefit from a PBX system? Are you having computer problems because you haven’t installed software upgrades in a while? Are your employees overworked and stressed out, and could you improve their productivity by hiring additional workers? With a thorough review, you’re sure to detect ways to cut costs, streamline operations, or fine-tune your products and services. Remember, if a business does not change and update with the times, it can quickly be left in the past.

The top three things to know about evaluating your small business for the New Year:

1. Proactive measures in updating and keeping equipment current save you time, money, and effort, while “reactive” emergency updates or repairs can be expensive and inconvenient.
2. Updating the services you buy means making sure you’re paying a fair price, and getting the most for your money.
3. Evaluating everything from your business plan to your business’s products helps to ensure you’re still heading in the direction you want to go, and you’re doing it in the most efficient manner possible.

Action Steps
The best contacts and resources to help you get it done

Follow your business plan

All businesses should have both short- and long-term business plans. If you do not have a good business plan in place, how do you know you’re on the right road to achieving your goals? Now is the time to stop and check the map for directions.

I recommend: Without a business plan telling you where you’re going, you’ll be lost in no time. For more than 500 business plans, plus a wealth of information, go to Bplans.com.

Focus on financial systems

Finance is one area the small biz owner can’t afford to let things slide, and this often means financial systems need upgrading each year. Make sure that if you DO decide to upgrade, the system you choose helps you save time and money, and doesn’t require a CPA to operate it.

I recommend: QuickBooks 2007 takes QuickBooks 2006 to the next level, offering automatic classification of business expenses, improved Shipping Manager and data back-up, Google Desktop and Google marketing tools (some free, some not). Other subscription-based add-ons include the Payroll Center, and QuickBooks Time Tracker. Not sure which version is best for your business needs? Then check out this QuickBooks Comparison.

Power up your Web presence

There are still some small businesses whose online presence is minimal, and some who –gasp! –do not even have a Web site. Make 2007 the year that your Web site is given priority status – or you may find yourself lost behind your competitors.

I recommend: Not sure how to start up or build your site? No problem – go to the Website Pros, a national, full-service site developed especially for small business people. They’ve built more than 400,000 Web sites, and whether you’d like them to do the work, or you just need some pointers on building your own site, they’re the ones to guide you through the process.

Assess equipment and services for replacement or updates

Remember that old adage, “If it ain’t broke, don’t fix it”? That applies here. Evaluate your current office equipment, supplies, and services objectively to determine which current measures – whether they’re phone, equipment, or business supplies – are inefficient, outdated, or nickel-and-diming your business to death.

I recommend: At BuyerZone, you can request quotes from multiple dealers for a number of small business systems, including telephone systems, security services, technology, Internet, collection agencies, and much more. For the everyday goods and small business needs, check out the amazing NEBS, which serves more than a million small biz owners a mind-boggling assortment of business-building items – from checks to promo products and workwear, to Web-based services and management tools.

Upgrade your technology

The technology upgrades are endless, but some products – such as the updated Microsoft Office 2007, and the company’s Exchange Server – are must-haves for those who want to stay on the cutting edge to keep their company ahead of the competition, with efficient computer-based offerings.

I recommend: Just in time for the New Year, Microsoft has several new products available for your small business, including Office 2007, Exchange Server 2007, and Windows Vista. In Exchange Server 2007, Microsoft has increased this messaging server’s security, the mobile workforce, and regulatory and policy compliance in this upgrade.

Re-evaluate health insurance offerings

Health insurance is one of the most important benefits you can offer your workers. Unfortunately, the costs for such plans are often exorbitant, even though the benefits are often vital to the small business’s long-term success. Make it a point to evaluate your health insurance plan each year to ensure that it’s still the best one for you.

I recommend: For more info on health insurance and the small business, check out the many great resources about how to choose a plan, which benefits to offer, and how to negotiate health plan contracts, go to the U.S. Chamber of Commerce Small Business Center: Employer Toolkit.

Tips & Tactics
Helpful advice for making the most of this Guide

Update your financial and tax files once a year, putting last year’s files in storage. Remember to keep your tax and supporting records for at least six years.
Do a SWOT analysis on your business’s Strengths, Weaknesses, Opportunities, and Threats, and then address those things that need it.
Evaluating your current business systems and services does not mean making sure you have the most recent technical doohickeys; it means getting what your business needs to help it run more effectively.
Don’t forget to evaluate where the company’s money, time, and effort has gone over the past year to determine if there are areas that need more or less attention.
Don’t assume that a system or piece of equipment is useless if it just needs a new part, or long-overdue servicing, and make a resolution to do proactive maintenance on your business vehicles, systems, etc., so you can tackle little problems before they become big problems.

The official source of How to Review Your Business for the New Year is
the Forecasting for Strategic Planning page at Business.com

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