By improving your sales conversion rates, even just slightly, you will:
- Boost sales
- Encourage repeat visitors
- Optimize your Web strategy to work harder for you
Action Steps
The best contacts and resources to help you get it done
Know where you stand
The first thing you need to know is how your current online sales model is working. Do a baseline analysis of what sales are already coming in through the site.I recommend: Future Now and Panalysis have sales conversion calculators, analytical tools and other rules of thumb to measure activity. Internet Search Engine Database tells you what to do with the numbers once you've collected them.
Make the path to conversion easier
Visitors may leave your site because site navigation is too difficult, there are limited payment options or, worse, there is no compelling reason to buy whatever is being sold. The easier your site is to use and the more it appeals to visitors, the higher your conversion rate will be.I recommend: Interactive Marketing has some do-it-yourself tips for optimizing your site, reaching target customers, and improving the way pages are set up. If you need help, Website Optimization provides site evaluation, content redesign and copywriting services. Get ongoing advice on conversion strategy from two newsletters; GrokDotCom and Wilson Internet Services.
Keep traffic coming in
The more people that come your site, the more chances you'll have to win a sale. Customers looking for a specific product will usually punch a keyword into a major Internet search engine and browse the sites that most appropriately meet their needs. Make sure your company's name pops up as one of the top potential sites.I recommend: DevStart's PromotionWorld has ideas on improving your search engine optimization techniques, which then should cause a domino effect of increased traffic and sales.
Tips & Tactics
Helpful advice for making the most of this Guide
- While the ultimate goal may be a sale, you want to create a pleasant overall experience and encourage repeat visits. Doing that means providing great customer service via chat, email or text messaging.
Sales Techniques
SPI has helped the world’s leading companies make the transition from selling products to selling high-value solutions for the past 20 years.
Contact Us | Resources | About Us | Solution Selling
spisales.com
SPI has helped the world’s leading companies make the transition from selling products to selling high-value solutions for the past 20 years.
Contact Us | Resources | About Us | Solution Selling
spisales.com
Selling Skills Performance Assessments
Offers performance assessments specifically focused on evaluating and optimizing an organization's complex sale selling skills.
www.primesalesmanagement.com
Offers performance assessments specifically focused on evaluating and optimizing an organization's complex sale selling skills.
www.primesalesmanagement.com
Develop Quality Sales Leads
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Sales Lead Generation - Hoover's®
Build lead lists using our database of over 32MM companies and 37MM decision-makers. Close more sales with targeted, qualified leads. Free Trial.
www.hoovers.com/leads
Build lead lists using our database of over 32MM companies and 37MM decision-makers. Close more sales with targeted, qualified leads. Free Trial.
www.hoovers.com/leads
Free B2B search marketing whitepaper, B2B Search Marketing Strategy Guide: Advice From the Pros.
