Insurance Marketing

Insurance sales marketing strategies that turn your business into a success

Insurance marketing is a means to gain the notice of a specific audience. After all, insurance is a product that everyone needs, for life, autos, homes, businesses, equipment and disability. It’s a huge market with scads of competition from other insurance agents. You need more than insurance postcards to gain notice in today’s market.

Build your insurance business by:

1. Understanding the many facets of a successful marketing plan.
2. Making your marketing goals support your business goals.
3. Determining the right advertising media for marketing in insurance.

Identify your audience

You can't start marketing insurance businesses unless you know who your target market is. If you specialize or want to build a certain aspect of your business, ask yourself who is most likely to buy your product.

Create a marketing in insurance plan

After determining your ideal client, consider the best ways to reach that target group. You might find your target group reads the business pages of the local newspaper or surfs the Internet. Look at your competition, and ask yourself what ways you could be better at marketing in insurance. Consider all these factors when building a marketing plan.
Small Business Administration (SBA). Don’t forget to include follow-up with existing customers as one element of your market. Happy customers can turn into more customers through word-of-mouth. Talk with other members of the Professional Insurance Marketing Association about insurance sales marketing strategy.

Build a presence

If you haven't invested time and money in a good logo and website, now's the time. Many entrepreneurs hire out for these projects and consider it money well spent.

Market regularly in more than one medium

A big one-time ad in a newspaper is a waste of money; so is investing all your marketing efforts on insurance postcards. You need to increase your name recognition among your target population by placing your name in front of them regularly. When you successfully invest in active insurance marketing services, people needing insurance will automatically think of you.

Spend marketing dollars wisely

While advertising can be expensive, marketing your business doesn't have to be when you use no cost or low cost marketing methods. Join your local Chamber of Commerce and other civic organizations where you can network with potential customers. Use a talent for writing by writing a regular newspaper column with helpful insurance information for consumers.

• Measure your return on marketing investment by keeping track of how people learned about your firm.
• If your marketing efforts seem to be floundering, consider hiring a marketing consultant for her expert knowledge of insurance marketing services.
• Think hard before committing to insurance telemarketing. With caller ID and the bad rep that telemarketers have, it could be a waste of time and money.

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