Jewelry News and Trends

Discover helpful jewelry news and trends through industry shows, websites and magazines

Increase your jewelry sales by uncovering current information on merchandising, fashion accessory trends and new jewelry vendors. Use these sources to cut purchasing costs and boost profits as you find marketing strategies to attract new customers.

Consider a variety of resources to receive up-to-date news. Wherever jewelry wholesalers, jewelry companies or jewelry suppliers gather, you’ll be able to discover first-hand tips and trends. When seeking the latest jewelry news and trends, try to:

1. Attend industry trade shows to meet with wholesale jewelry vendors or discuss merchandising with other owners of jewelry stores.

2. Subscribe to jewelry related blogs and newsletters for up-to-the-minute news stories and jewelry company news.

3. Become part of an industry organization with jewelers and other retailers to share information on jewelry supplies, marketing, trends and product developments.

 

Visit jewelry trade shows and conventions to discover new products and merchandising trends

Attend a variety of shows from industry conventions to craft-related trade shows that feature jewelry and jewelry making tools, supplies and projects. Both types will reveal upcoming jewelry colors, trends and styles. You may also be able to meet a new jewelry supplier or several providers of wholesale jewelry while walking the show floor.
Try: Attend a Couture Jeweler industry show to meet high end jewelry vendors, discover new styles and sign up for seminars on industry news and trends and making your business more profitable. Consider one of the shows held by the American Gem Trade Association that feature exhibits and industry related seminars. Find a gem and jewelry show near you through the directory at the Jewelry Mall.

Read industry blogs and newsletters for current trends and leads on new jewelry suppliers

Because blogs and websites are easy to update, you'll receive continuous industry news and marketing ideas. Look for content on the website of online jewelry stores or a jewelry wholesaler you do business with. You may even discover an online forum where you can share ideas with other retailers.
Try: Read newsletters on the global state of the industry at World Jewelry Center, based in California. Topics include company profiles, reviews of jewelry related events and fashion trends. Valuation Resources provides a listing of companies, articles and special reports detailing the state of the jewelry industry.

Join jewelry related groups to keep up with industry news and marketing ideas

Whether you sell jewelry through online jewelry shops or brick-and-mortar locations, you may qualify to become a member of jewelry industry related groups. Check each group's benefits and education programs to find one that provides informative articles, seminars, events and an online forum where members can discuss business practices and ideas.
Try: The Women’s Jewelry Association provides information on upcoming designers, sales and marketing and an assortment of industry contacts and resources. Become a member of the American Gem Society to meet jewelry vendors, attend industry events and receive informative services like sales training and marketing support.

 

• As you discover new sources for jewelry news and trends, use the information--particularly when it pertains to new display and merchandising strategies--as a jumping off point for creative new ideas for your jewelry business. By putting your own spin on a new marketing idea, for example, you'll ensure that you're also setting a trend that others will follow.

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