Literature Display Rack Key Terms

Learn some key terms for literature display racks

By J. Stoltzfus, writer/programmer, LOCAL CITIZEN

For all kinds of trade shows, literature display racks are a great resource. Businesses use these installations for much more than just traveling events, as any lobby space can use a literature display rack to present printed materials to customers. The literature display rack is a general tool for helping to put brochures and other materials into the hands of readers. Knowing about some of the key terms for various kinds of literature display racks can help buyers make good, informed decisions.

Multi-pocket or tiered racks

Some call them tiered and some call them multi-pocket: these installations are any kind of literature display rack that organize product in several "tiers" or "pockets," whether wire, glass, plastic or other materials are involved. These are handy for presenting more than one kind of material, such as when it's important to showcase multiple flyers or brochures.
Try: See descriptions of multi-pocket and tiered racks along with helpful visuals at Displays2Go.

Open shelf

An open-shelf rack is similar to one you might see in a library for holding magazines. An open-shelf rack is any floor-standing rack that has slanted shelves for holding literature.
Try: See a description and visuals of an open-shelf, floor-standing, literature display rack at Smith System.

Point of sale

This fancy term just indicates the area where something is being sold. Point-of-sale literature racks are positioned to so that buyers can see them near the point of sale.
Try: See a relevant definition of point of sale at Princeton. Brochures Holders Online also has an informative page on this.

Pop-up stands

Pop-up stands are mobile display options, including some literature display rack models, which are portable and can collapse for easy storage.
Try: See definitions of pop-up stands, banner racks and more at Guide to Perfect Presentation.

Freestanding literature stands

This popular option looks great in doctors' offices, car shops and anywhere that has a lobby area. Freestanding literature racks are racks that stand by themselves on the floor, and many have a substantial design element to complement a room.
Try: See descriptions and visuals on freestanding racks at The Image Group.

Cascade

The cascade style of literature rack is a model made from acrylic and other materials and that collapses for portability. The cascade is one of several models that planners find handy for trucking to trade shows and other events.
Try: Find out about cascade and other types of literature display racks at Literature Display Racks.