- Compare PPC pricing models and offerings to find the best deals.
- If your budget is limited, use do-it-yourself PPC outlets.
- If your time is limited, enlist the help of a search engine marketing firm.
- Keep your PPC budget in check by using localized pay-per-click advertising.
Action Steps
The best contacts and resources to help you get it done
Use pricing reports and comparison guides
With so many to choose from, it's difficult to know which PPC outlet will best fit your needs and budget. Shop around before deciding on a PPC outlet to use.I recommend: Use PayPerClickGuru to compare 17 reputable PPC outlets and find their individual ratings under the ratings link on the left.
Use do-it-yourself PPC search engines
If you are working with a limited budget, there are plenty of do-it-yourself PPC search engine outlets that make it easy to start and track a PPC advertising campaign.I recommend: Use GoClick.com, 7Search.com or EngineSeeker.com to start your PPC campaign with a few simple steps.
Hire a search engine marketing firm
While PPC outlets make it easy to set up campaigns and monitor accounts, there is a learning curve to online advertising. You may end up wasting money if you do not understand the bidding process or how to pick relevant keywords.I recommend: Contact Visible Technologies or SearchFeed to find a professional search engine marketing firm.
Use localized PPC ads
Localized PPC advertising is one of the most effective ways to keep your PPC costs low. If you sell flowers in Portland, Oregon, you don't want people in Tallahassee, Florida, clicking on your ad. Localized ads target geo-specific areas so that only people in your market click on your ad.I recommend: Set up localized PPC campaigns at Kanoodle, Google or Yahoo. Search WordTracker for the best keywords for your site. RegisterLocal and Local.com offer excellent solutions.
Tips & Tactics
Helpful advice for making the most of this Guide
- Select relevant, uncommon keywords that are less expensive to receive higher rankings and more impressions.
- Determine what search terms are commonly used to find the services or products you sell.
- Whatever PPC outlets you choose, always monitor your campaigns using their reporting tools.
- Avoid clever taglines or wordplay tactics in your PPC ad copy. You will get better results with clear, concise copy.
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