Mailing Lists Key Terms

Master mailing lists key terms to reach your target audience

Mailing lists can be an effective and affordable way to promote your business. Mailing lists help to keep in contact with your current customers or to get in touch with new potential leads. However, the services surrounding marketing mailing lists can be confusing. There are traditional lists, online lists and many list-related services. Learning basic mailing lists key terms can help you understand your options and help you choose the right marketing methods for your company.

Mailing list

A mailing list is a group of contact names and addresses, comprised of customers or potential customers. When you have promotions, newsletters and other marketing materials to send out, this is the list you use to distribute your materials.

Announcement list

An announcement list, as the name implies, is a list of names or contacts to whom you will send news of new products, services or other interesting items.

Email mailing list

An email mailing list is a list of email addresses of potential customers or current customers. It works just like a traditional mailing list, but can be less expensive and faster. When you want to send an email to current or potential customers, you can simply use your email mailing list.

Mailing list broker

A mailing list broker is a company or service that finds leads you can add to your mailing list. In many cases, a broker can sell you a list of contacts within a specific demographic, so that you can target your advertising.


Spam, at its simplest, is unwanted email. There are regulations and laws against spam, which is why you must include an "unsubscribe" option in your email advertising and ensure that you only send email communication to people who might want it.

List hygiene

List hygiene refers to the practice of updating mailing lists to account for changes of address, typos and other errors that can prevent direct mail from reaching its target recipient.

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