Making the Most of Baked Goods

Add to your sales and profit by choosing wholesale baked goods for your business

There's nothing like the aroma of fresh baked goods to lure customers into your shop or restaurant. Baking every day, however, may not be cost effective, especially if you own a small shop like a café or coffee shop. Instead, find a baked goods supplier that can give you high-quality baking goods at a good price, so you can add to sales and keep your customers satisfied at the same time.

Know what to look for before you begin selling baked goods, so you'll choose the right goodies for your situation and your clientele. While making the most of baked goods in your business, try to:

1. Seek out organic baked goods to ensure the highest-quality ingredients that will please your customers and allow you to charge just a bit more for your baked goods.

2. Look for a baked goods business with a good reputation and that offers products to taste before you buy.

3. Gourmet baked goods are extremely popular, so look for artisan breads and other trendy items to add depth to your line of baked goods.

 

Find training and consulting to help you build your baked goods business

There are training opportunities and consultants who can help you make the most of your baked goods business. Look for a consultant with years of experience in the baking industry, and training as a pastry chef so you can increase your knowledge and the complexity of your bakery items.
Try: The Long Company specializes in bakery consulting on all levels, from production to engineering. Johnson & Wales University offers degree programs in baking and pastry arts, and food management, as well.

Look for frozen baked goods and ready-to-finish bakery goods you can serve fresh

Many wholesale bakeries offer shipping around the country, and they'll send frozen baked goods right to your door that you can bake and serve fresh the same day. There are also companies that specialize in ready-to-finish products, so you can add fresh toppings or decorations that make any baked good taste even better.
Try: One major wholesale baker, Pennant Foods, offers thaw-and-serve muffins and muffin batters that you can order wholesale and serve in your shop. If you're looking for ready-to-finish products, try BonertsPies.com, a wholesaler who offers a variety of pies you can decorate or top yourself before putting them on display for customers.

Develop your own custom line of specialty baked goods

Many wholesale bakeries will work with their customers to develop custom lines of baked goods. They'll also put your logo on their products in many cases. So, if you want to sell your own line of hot dog buns to go with your homemade sausages, there are companies that will do just that.
Try: Brown's Bun Bakery in Detroit will develop recipes and package their products to your specifications. Morrisons Pastry Corporation offers traditional and low-fat muffins sold wholesale throughout the nation, so you can serve customers with health concerns, too.

 

• You have a lot of options when you're making the most of baked goods, even if you can't create your own pastries, breads and desserts on site. When you look for wholesale baked goods, think outside the box. Look for bakeries that use local, fresh, and organic ingredients, have a trained pastry chef, and will work with business owners to develop new recipes, blends, and products that will really sweep your customers off their feet.

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