Making the Most of Business Logo Design
Considering logo design and packaging design together means a seamless branding strategyMaking the most of business logo design means creating a logo that works seamlessly with all your marketing materials. If your company sells a product, your logo and your product packaging need to work together perfectly. Not only must your corporate logo look great on your packaging, but it must enhance that packaging. Considering package design and logo design together lets you market your company effectively.
When considering package design, think about where your logo will appear. Ideally, it should be prominent so you can implement your branding strategy as you sell. At the same time, though, your logo should work well with the overall package design and not be incongruent. To accomplish all these goals, consider:
1. Developing a logo design brief to make your expectations clear to your designer.
2. Checking customer reactions to your new logo before investing in printing.
3. Hiring a packaging design company to create and test packages that use your new logo.
Create a logo design brief to help your designer develop the right business logo
University of Minnesota Communicators Forum to see an example of an effective logo design brief.
Conduct marketing research before launching your new corporate logo designIn a way, it does not matter how much you like your custom logo design concepts--what really matters is how much your customers like and respond to your logo. Before you invest in your logo and include it in everything from packaging designs to your business cards, hire a market research company to make sure that customers will respond well to your design. Many logo design firms offer market research services as well, and you can use these services to test your clients' reaction to your new image.
Seek out a packaging design company offering services that can help you test your logoIf you already have a logo, hiring a packaging design company allows you to test your idea or allows you to have packaging designed around your logo so that the two marketing materials work well together. Some packaging design firms even offer both packaging design and logo design services so you can have both your product packaging and your logo designed together for maximum compatibility.
- Keep in mind that making the most of business logo design means ensuring that your logo works with all of your marketing materials. For this reason, you may wish to test your logo out on all your materials--business cards, shopping bags, corporate giveaways, banners, brochures and other materials.
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