Making the Most of Calendars

Enlist the practicality of calendars to benefit your business

The simple fact is that everyone needs a calendar. Every office, every purse, every workstation--none are complete without a calendar. If you are looking for a sure fire way to get your business' name into the hands of potential customers, try your hand at custom business calendars.

As you are designing your calendars, remember you want your calendar to be unique so they'll choose yours to keep around all year. Keep these ideas in mind when making the most of calendars:

1. Create pocket calendars for those customers on the go.
2. Use calendars as gifts to special customers.
3. Design magnetic calendars to hold a central spot in the company breakroom--the front of the 'fridge.
   

 

Consider having pocket calendars printed on your business card

We've all been there--you're out and someone asks you the date of the Saturday after next. Why not save your potential customers some trouble and have pocket calendars made for them? Not only will they always know the date, but they'll thank you every time they rely on that calendar. A great way to do this is to have a tiny pocket or wallet calendar printed directly onto your business card.
Try: Smart Resolution carries wallet calendars you can fully personalize. National Pen offers a variety of folding business card calendars that you can personalize with your logo.

Give customers a quality appointment calendar as a gift of thanks

Businesses that function by appointment will keep you and your company at the front of their mind every time they go to make an appointment. This will keep your company name out in the open every business day of the year. And to receive a quality calendar will show your customer that you appreciate their business and will likely keep them coming back.
Try: Quality Logo carries a weekly time manager that you can have custom designed with your logo on the front of the hard cover. Personalized Leather offers customized and personalized calendars.

Try unique calendars that your customers are not likely to have

A hanging wall calendar, desk calendars, an appointment calendar--maybe your customers already have these things. Although everyone needs a calendar, they don't often need more of the same type of calendar. Think outside of the box for the client that has everything. Consider incorporating pictures from your last business event with a specific client.
Try: Go magnetic with a magnetic calendar from Magnet Street. Or to get even more personal, try these business photo calendars for your client's desk from VistaPrint.

 

• Consider making different calendars for different clients. One size does not always fit all. And your customers will be likely to notice the personalized attention if their calendars are designed specifically for their business needs.

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