Making the Most of Casting Agencies

Communicate your talent needs to talent and casting agents

By Shalleen Mayes

Casting agencies are a great tool to locate talent for a variety of projects, from television shows and commercials, film, radio, and print advertising. You can locate a model of any age or type, or a musician to sing your brilliant new jingle. Using a talent agency to locate the right person can make your projects a reality.

You'll find casting and talent agencies in every major city of the country. Certain cities such as Los Angeles and New York City are especially rife with talent agencies and modeling agencies, but you can also trust a casting agency in the nearest large city to provide the talent you need. Making the most of casting agencies means communicating your needs effectively for your project, and being involved as much as possible in the details.

1. Use a casting and talent agency in your area. It helps the local economy to use local talent, and locals will be excited to be extras.

2. Allow the talent agent to do what he or she does best - hire and represent the talent so your project will be a success.

3. Make sure you understand the terms of the contract you many sign with the talent agency.

 

Book a guest speaker from a talent agency for star power

You would love to attract the biggest crowd to your next business meeting by booking a guest speaker with star quality. Many movie stars, authors and coaches of winning teams are ready to give an inspirational speech. When you need to hire talent for your next commercial, contact a commercial casting agency.
Try: All American Talent and Celebrity Network is a speaker bureau and talent agency you can hire to line up top speakers and celebrities in their field. Central Casting is well-known among LA casting agencies for background roles.

Choose a top talent agency to fill your best roles

Hollywood and New York are the hot spots for cinema, music and television. To fill your best roles, contact some venerable talent agencies that have built a reputation for working with top actors and notable projects.
Try: William Morris Agency is one of the most well-known talent and casting agencies in the world. Grant Wilfley Casting is a New York talent agency with a long list of notable TV and movie projects for which they have provided talent.

Hire a smaller casting agency for small roles

Due to budget constraints or unfamiliarity, you might feel intimidated when working with a well-known talent agency. Consider instead looking at commercial casting agents for filling minor roles in your advertising campaign or extras for your film.
Try: In the New York area, you can submit an online notice for available parts at NY Castings. Contact Goldman and Associates, a Las Vegas casting agent, for your talent needs at 702-990-3210.

 

  • Develop your budget for talent before you contact a talent agent. They'll want to factor in how much you can spend when searching for the right actor or model.