Making the Most of Corporate Greeting Cards

Save money and be creative when making the most of corporate greeting cards

Corporate greeting cards are a favorite amongst businesses for their ability to simultaneously advertise and help businesses show personalized interest in their prospects, clients and employees. You simply can't go wrong with greeting cards if you know how to use them.

But often, using them correctly doesn't necessarily mean that you're using them to their potential. When thinking about using greeting cards as part of your business, consider the following:

1. Buying many corporate greeting cards at once can save you money.
2. Personalizing business greeting cards can help your business stand out against others.
3. Greeting cards for businesses used creatively can increase your profits.
   

 

Buy corporate greeting cards in bulk

To make the most of your money, purchase greeting cards for businesses in large numbers. Even if the greeting cards are specialized by occasion, you can find many applications for them outside of their regular purpose. For example, corporate Christmas cards can be sent to prospects during the holiday season when they have more money to spend on your products or services and corporate birthday cards can be sent to established clients as to show that you care about your individual customers.
Try: CardsDirect has a nice selection of high-quality, bulk corporate greeting cards from which to choose, ranging from holiday season to birthday themes. Hammond Greetings & Promotions has an even wider selection of "all occasion" greeting cards and you can order them in quantities of thousands.

Customize your corporate greeting cards

If you buy blank greeting cards, you can easily turn them into corporate holiday cards or client greeting cards. You can modify them by hand, or having them professionally customized with your logo, the recipients' names and even a picture of your business or employees inside. The point is to have the recipients recognize that the cards are specifically for them and from your company and not another.
Try: Vista Print offers your standard customizable corporate greeting cards at low prices. Sound Expressions has an interesting take on the customized greeting card by providing customers the option to order a greeting card with sound. What's more, you can send in the sound clip that you want to use in MP3 or WAV format.

Send your business greeting cards to clients as a follow-up tool

While a business greeting card can be a great advertising and marketing tool to gain prospects, they can also be subtle business persuasions for potential clients who you've already had contact with. Send greeting cards to fence-sitters to persuade them to do business with you. Remember that greeting cards aren't just for people who "deserve" them like employees and current customers.
Try: NISA Business Greeting Cards has off-beat follow-up greeting cards to use to help you attain more business. BigDates Solutions allows you to customize your follow up cards right on their website.

 

• Think outside the box when you're working with corporate greeting cards. Many recipients, especially if they're prospects, are quick to toss them. Make them irresistible on the outside so that they're more likely to be opened.

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