Making the Most of Custom Magnets

Make the most out of the marketing potential that customized magnets offer

Custom magnets are an incredibly useful advertising tool for all kinds of business. Both services and products can be marketed using magnets. It's just a matter of maximizing their advertising potential to see the profitable rewards.

It's tempting to simply put an order in for plain, small, rectangular refrigerator magnets and consider your marketing task finished. But you'd be doing yourself a disservice to think that that's all advertising magnets can do and be. When attempting to make the most out of your custom imprinted magnets, keep these things in mind:

1. Personalized magnets should help you stand out from competitors as much as they advertise.

2. Advertising magnets can be used on more than just refrigerators.

3. The chances that your promotional magnet will have to share space with competitors' magnets are slim, especially if you buy magnets that can be used on specialized surfaces.

 

Get creative with your magnet advertising

Think outside the box, or in this case, the refrigerator. Magnets can be designed for use on car doors, house or business doors or almost any other place with a hospitable surface. The great thing about non-traditional magnets is that they can reach more people than just the owner. For example, more people will see your business magnets if they're on car bumpers rather than on refrigerators.
Try: Vista Print allows you to design and order magnetic promotional materials right on their website. SupportStore.com also provides magnetic bumper stickers. 

Make your promotional magnets multi-functional

Magnetic advertising doesn't have to one-dimensional. Stand out from the competition by providing your customers with custom printed magnets that do more than bear your business's information. Custom promotional magnets can be designed to help customers organize their personal reminders, schedules or even their personal photos. Ideally, you should choose a magnet style that serves a daily function, like a calendar.
Try: MagnetStreet has a large selection of quality magnetic calendar designs. In addition to having a great image on the magnet, you can also add your own logo and business information at the top. FridgeDoor has a great selection of custom frame magnets and truly multi-functional magnets. For example, you can order a magnet picture frame and calendar in one.

Choose customized magnets in a shape that reflects your business or service

All of your business's pertinent information can be on promo magnets, but making the most of custom magnets by choosing unique shapes, can help grow your business. For instance, if you run a telephone company, you can design a magnet in the shape of a phone. The shape of your magnet advertises your business before potential customers even take the time to read the information on it. The shape grabs attention.
Try: ImprintItems.com can make a custom-shaped magnet out of almost any design. They'll work with you for custom quotes and designs. Rainbow Magnets boasts an impressive collection of stock shapes and can also help you design your own.

 

• Some advertising magnet styles, colors, shapes and sizes may cost more than others. Don't be scared away by price tags. Consider magnets, especially multi-functional ones, to be what they truly are- mobile marketing pieces that can work for your business years.

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