Making the Most of Email Lists

Increase your bottom line with email list marketing

An email list can help you keep in contact with your customers. This is vital to the success of any business. Not only online companies should be concerned about email lists. They are just as effective with brick and mortar companies as well.

Making the most of email lists involves taking things to the next level. You can use your bulk email list simply to contact your company with company updates, but it's much better if you can make money every time you send out an email.

Consider the following things about email mailing lists:

1. You must follow spam laws. A spam message is one that the recipient did not want to receive. If your recipients consider your emails spam, then they will lose their trust in your company.

2. It's better to build your own list. If you buy email lists, recipients may not know why you are sending them an email and think that it's spam. Instead, build your own list of customers by collecting email addresses in your store and including an opt-in form on your website.

3. Targeted email lists open the lines of communication between you and customers. Make sure the conversation is not one-way.

Use a business email list to offer exclusive discounts

Periodically send out emails to your customers giving them an exclusive discount. Typically, this is a special discount code that they use at the checkout screen when making a purchase on your site. Some customers are more likely to make a purchase when they believe they are getting a good deal.

Communicate with the customers on your email list by asking for feedback

If you're serious about making the most of email lists, it's best to interact with your customers. Asking for feedback in the form of a survey is a great way to do this. Don't forget to offer them something in return for their time and effort.

Make money by selling ad space in your opt in email list

Non-profits or other organizations can make money when they sell ad space in their newsletter. Your newsletter should have a large subscriber base before you seek out advertisers.

• Don't forget to track the results of your email list marketing efforts. It's a good idea to track your return on investment.

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