Making the Most of Food Packaging

Use food packaging to market food products

Food packaging is not just a means to storing the food your sell, it's a marketing tool as well. A well designed food package will influence buyers to purchase a product and increase product recognition through image. Adding special features to food and beverage packaging is another way to influence consumers to purchase your product over another.

Important elements to consider when designing food packaging are the type of packaging, special features on the package and the graphic design of the product label. Making the most of food packaging may include:

1. Choosing the appropriate food packaging supplies;

2. Using special features to draw buyers in;

3. And hiring a packaging designer.

 

Pick the best food packing material for your product

The most common materials used by food packaging companies are aluminum, plastic and cardboard. Aluminum packaging works well for beverages, canned perishables and bakery items. Plastic food packaging has the most varying uses. Its structure works well for frozen perishables, fresh perishables, snack food, bakery items and more. Cardboard packaging works for frozen and fresh perishables, dry goods and more.
Try: Graham Packaging is a flexible packaging specialist that works with the food industry. Its customers include several companies with nationally sold products. Another food packaging supplier is Crown Holdings. Its packaging choices consist of aluminum, plastic and cardboard.

Find food packaging suppliers that carry special feature packaging

Packaging food in packages that have special features is another way to market to customers. Special features may include eco-friendly materials or resealable bags. Use as many features as possible to increase your customer base.
Try: The Brenmar Company manufacturers food packaging from corn. It has a large variety of food packaging products to choose from that are environmentally friendly. LPS Industries sells resealable packages. Its zipper packages are easy to seal and open.

Increase your marketing by working with food packaging designers

Designing food packaging is not an area to scrimp. The presentation of a food product can make or break it. Spending the money on a qualified expert is well worth it, if your food packaging helps a consumer choose your product over the one next to it one the shelf. When possible, ask for referrals from business contacts in order to find a reputable design consultant.
Try: Kristof Creative is a food packaging designer. Its portfolio includes designs and development of top-selling food packaging. Richardson and Edwards offers food packaging services for gourmet foods and candy. It develops a 3D promotional prototype and emails it to you to share with clients and product developers.

 

• Before settling on a food packaging designer, ask to see examples from his or her portfolio in order to get a good idea of the quality of work provided. Avoid companies that do not have portfolios or that try to side step this request.

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