Making the Most of Glass Bottles

Use glass bottles in creative ways to spice up your business

By Emily Lugg
Glass bottles are not only practical, but they can be used in creative ways as well to highlight certain products or even as promotional giveaways. Glass bottles and other glass containers are one of the most versatile consumer products on the market. And the best part is they are a relatively cheap way to market your business or provide extra incentives to your customers.

Making the most of glass bottles is the key to using such a multipurpose product. All of the different shapes, sizes and colors that glass jars and cheap glass bottles come in lend themselves to creativity. Consider the following ways toward making the most of glass bottles:

1. Bottle non-food-grade products such small plants to give as special thank-yous to employees and customers.

2. Paint glass bottles for decoration and a useful promotional tool.

3. Show your Go Green efforts by hosting a recycled glass bottle drive and donating the glass bottles to a recycling facility or another company that would have a good use for them.

4. Add colorful and unique displays to your retail store or restaurant by using antique glass bottles of various shapes, sizes and colors.

 

Use glass bottles as a way to give thanks

Glass bottles are a relatively inexpensive way to give a very thoughtful gift. Customizing your gift can make it more memorable and show your employees and loyal customers that you put some thought into your thank you. Small decorative glass bottles can be filled with dirt and a seed or already sprouting plant as an inexpensive gift and one that can be appreciated for a long time. For something even more personalized, consider painting the outside of bottles to create a decorative gift or promotional item if only offered for a short time. No need to spend hours painting bottles, maybe just select a few bright colors that match the colors in your company logo or red, white and blue if it's a summer promotion.
Try: Save On Crafts has many glass bottles and cheap glass jars in different shapes and sizes. Glass Packaging Solutions sells glass bottles wholesale.

Host a recycling drive and donate glass bottles or reuse them yourself

In this day and age of promoting greener Earth, it is important to take into account what ways your company can be aware. If you have a particular use for glass bottles, or even if you don't, consider hosting a recycling drive not only to show your customers that you are serious about "going green" but also to save money by not having to buy glass bottles. This type of event will only work for your particular business if the irregularity of the glass bottles is unimportant. Those glass bottles that you choose not to use can be sent to the recycling facility or donated to another business.
Try: Some facts at Green Networld may entice you to recycle glass bottles. And if you don't have the time to host the event yourself, think about buying recycled glass bottles from places like Mountain Rose Herbs to begin with.

Employ glass bottles to add some decor to your establishment

One huge benefit of glass bottles is the variety that you can find. Glass comes in a wide selection of different colors and can be found in just about any shape you can imagine. When trying to create ambiance or a theme within your store or establishment, you can use various glass bottles to set the mood. Choose brightly colored, tall, skinny glass bottles for cafés and clothing stores and maybe mason jars and deep-colored glass bottles for steak houses and coffee shops.
Try: Sites like eBottles.com carry several unique glass bottle options. And for something even more unique, check out Antique Bottle Trader.

 

  • If you are considering bottling any food-grade products such as beverages or oils, keep in mind that there are special requirements that the bottle and the facility need to meet. Be sure to look into these necessities before bottling to eliminate the possibility of contamination or improper processing.