Making the Most of Jewelry

Increase your profits by making the most of jewelry wholesalers, displays and merchandising ideas

Keep jewelry sales consistent and boost your bottom line by getting great deals on your merchandise, showcasing it effectively and finding fresh ways to market it to customers. Whether you cater to a high-end clientele or sell fashion jewelry to teens, effective buying and selling strategies will make your business a success.

When it comes to working with jewelry vendors, selling through brick-and-mortar or online jewelry stores and making the most of jewelry sales, consider the following methods to increase your profits:

1. Find reliable wholesale jewelry vendors for cost-effective purchasing, shipping and service.

2. Buy effective jewelry displays that best showcase your rings, earrings, necklaces, bracelets and related supplies to potential customers.

3. Subscribe to industry magazines and trade journals to obtain everything from information on successful marketing to new sources of wholesale jewelry.

 

Work with a jewelry wholesaler to get great deals on quality merchandise

Discover a jewelry wholesaler that not only has attractive jewelry styles at fair prices, but that also has reasonable shipping rates and a reliable service and return program. Develop a good relationship with your favorite jewelry supplier--you may receive the inside track on upcoming product releases and deals.
Try: Richard Cannon Jewelry provides wholesale gold and diamond rings, earrings, pendants and bracelets, as well as a selection of wholesale fashion jewelry. Hannah D's Wholesale Jewelry & Purses is a supplier of wholesale trendy jewelry that you can market to fashion forward customers and teens.

Get attractive display cases, racks and boxes through jewelry suppliers to highlight your products

Create the best presentation for your designs with jewelry displays to complement them. By ordering an assortment of stands, cards and cases, you'll be able to change your setup to suit the sale, season or product you want to showcase. Check the supplier websites for hints on using the cases and displays to your advantage.
Try: Browse the online catalog at JewelBox Display and Supply to find trays, ring displays, pendant stands, bracelet cards and earring displays. The company also offers salesman’s cases and organizers. Wholesale Store Fixtures distributes combination displays, as well as standalone necklace, bracelet, ring and earring displays for jewelry stores.

Read jewelry trade journals and online jewelry magazines to find ideas to reach new customers

Boost jewelry sales with the practical advice, marketing tips and buying suggestions you find in industry publications. Also, look for jewelry company profiles, jewelers' resources and hot trends for upcoming sales seasons.
Try: Manufacturing Jewelers & Suppliers of America publishes the MJSA Journal, which offers business and marketing strategies to increase your profits. The group also has a search screen to put you in touch with providers of wholesale jewelry. Check out the National Jeweler Network, which offers publications, newsletters and industry guides to help make the most of your sales efforts.

 

• Consider asking jewelry companies or novice designers if they have new, smaller product lines that you can purchase at wholesale prices. Designers just starting out may be willing to sign an exclusive contract to get their designs showcased in jewelry stores, so you'll be the only online jewelry store or brick and mortar jewelry supplier where buyers can buy the trendsetting accessories.

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