Making the Most of Jewelry Displays

Increase sales by finding ways to buy and use retail jewelry displays effectively

Whether you’re selling fine jewelry or costume designs that meet fashion trends, using the proper jewelry display cases is the key to showcasing them. By making the most of jewelry displays, you’ll ensure your designs call out to customers or stand above the competitions’ at industry shows and conventions.

Seek out the best jewelry displays and supplies, as well as informed ways to utilize them, to keep sales consistent. In a retail or tradeshow setting, the way you showcase your products can attract more interest from potential customers. When making the most of jewelry displays, try to:

1. Buy jewelry display racks that will attract potential buyers to your necklaces, bracelets, rings and earrings.

2. Sign up for industry seminars that provide merchandising tactics to reveal how to best use jewelry store display cases.

3. Find how-to articles and retailer websites with tips on everything from successful merchandising to getting a better deal on retail displays.

Get jewelry racks to put the spotlight on each type and style of jewelry you offer

Retail displays for jewelry are available in a variety of colors, metals, fabrics and sizes. Put your designs in the best light by finding the jewelry display boxes, cases and jewelry mannequins that coordinate with the style of your merchandise.

Attend seminars that provide strategies to use jewelry displays and marketing effectively

Take individual workshops or sign up for classes offered at jewelry industry trade shows to discover new ways to present jewelry displays to your customers. Speakers may divulge proven merchandising ideas, innovative uses for older displays or ways to refurbish used designs.

Get additional ideas for jewelry display supplies through retailer articles and business websites

Obtain first hand information and tips on making the most of jewelry displays from business owners who sell designs similar to yours. You may also find advice on promoting at trade and craft shows or ways to market slow-moving designs.

• Use the retailers you encounter at industry seminars to discover new ways to boost your business or operate more efficiently. For example, ask other store owners where they order their displays to discover sources for wholesale jewelry displays and supplies. Their first-hand knowledge will help you find reliable resources or steer clear of problematic ones.

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