Making the Most of Label Design

Optimize your product label designs to improve your product's appeal

Customizing your label design allows you to add the features you need to make your product label design appealing and functional. Your label says a lot about your company's priorities and taste. A well-designed label gives the consumer the impression you want while providing practical things, such as nutritional information, varieties and the product's name.

Designing product labels requires the proper balance of economic, visual and practical priorities. An eye-catching label that fails to leave room for product information, for example, can cost you sales. Ideally, your labels should fit the product's packaging and design without breaking your budget.

1. Labels generally come in sheets, fans or rolls. How they're produced depends on the type of label design and the printing process. Be sure to specify a type you'd prefer.

2. Make sure the product label design you want is compatible with your product packaging, materials and manufacturing process. Label designs that are weather-proof and window decal labels, for instance, must often be screen printed.

3. Label designs that use multiple colors, embossed or shiny surfaces and other embellishments often cost more. Generally, the more complicated your product label designs are, the more they will cost.

 

Use rolls for simple product label design

If you want a simple, economic label design then consider roll labels. Roll labels come on long rolls of paper similar to stickers. They usually feature a minimal design with text in one color on a white or colored background. Roll labels can be easily serialized and bar coded, and are easy to mass produce. In addition, roll labels often cost less than more ornate label designs.
Try: Get roll labels from Hallmark Namplate or Amherst Label.

Choose a custom die-cut label design for added interest

Many label design companies offer a variety of interesting die-cut shapes and sizes. Some even allow you to submit your own custom shape, so you can achieve a distinctive look. An unusual or thematic-shaped label can help draw interest to your product and differentiate it from others. Attention-getting shapes can aid you in making the most of label design.
Try: Pick one of the die-cut shapes available from a label design company like Universal Tag. Get a custom shape designed from a label design service, like Tape & Label Graphic Systems.

Increase security with your label design

Designing labels with security features or to be tamper resistant reduces the chance of imitations or theft. Secure labels are important on food, where they show if the food has been opened before purchase. They're also important for parking decal labels, which break apart when moved. Adding these kinds of features to your label design can give consumers added confidence when using your products.
Try: Get label design services from SecureMark Decal or get a custom product label with security features from Rustic Label.

 

• If you want a particular image to be used in your label design, you can work with an artist or graphic design service to get the exact image you want before sending it to a label design company.

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