Making the Most of Pens

Maximize your investment in business pens

By Lisa J. Jackson, Writer / Editor
Whether you need company pens for every day utilitarian use or for corporate gift giving, you can find what you need without breaking your budget. Invest in making the most of pens by creating custom pens that include your company name along with one of the following: website address, physical address, or phone number.

Even with all the electronic and online access available at our fingertips, people still carry pens, lose pens, and share pens. Your corporate pens can always be marketing for you, if they are engraved pens.

1. Pens for every day use are the most inexpensive available and can be engraved with company details cheaply.

2. Designer pens are at the high end of the pricing spectrum, but personalized pens can make a great impression as a corporate gift.

3. Variety is good. The ballpoint pen is popular and is available in a few colors.

 

Get the most benefit from wholesale pens

Corporate logo pens are popular with any type of business, and if you are able to purchase in bulk, you can save money on your pen investment over the long run. Just make sure you don't have plans to change a company logo before you purchase in large quantities.
Try: Check out the reasonable wholesale pricing of pens and pen sets at Mitech Trading. Select from several of the popular BiC style pens at AdSources with discounts starting with quantities of 300.

Utilize the writing pen as a motivational tool and to generate good will

Most people enjoy receiving a gift, so whether you offer ballpoint pens at employee gatherings as a doorprize, or logo pens at a business meeting as a giveaway, you are getting your company name in front of many people.
Try: PensXpress offers several types of pens available for personalizing. They also offer sample packages so you can get employee opinions on most popular preferences. The variety of pens available, with and without logos, at PensGo.com may be enough to satisfy your pen needs.

Target your market with the right ink pens

Collect sample pens to try in the office, give to friends, or share at business meetings, and narrow in on your favorite type of pen. But, you want to keep your marketing strategy in mind. If you are reaching out to on-the-go types who need a pen to stuff in a pocket, a large grip pen probably wouldn't be ideal, but a thin stick pen would. There's usually a happy middle ground that will appeal to most of the pen recipients.
Try: Take advantage of the experienced staff at Branders.com to help you decide the best type of logo ball pens, or other type of pens that fit your budget and reach your target market effectively. CustomInk.com has several smooth and grip pens to select from. Both companies allow you to see how the finished product looks online before you buy.

 

  • There are gel pens available that have permanent qualities that make it impossible to wash the ink away, making "check washing" more difficult for identity thieves.


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