Making the Most of Private Labeling Manufacturers

Tips and tactics for private labeling gift giving

Whether you want to create holiday gifts for all of your clients or wish to give one unique gift to your very best client, private label manufacturers are your best resource. Not only are quality private label items more impressive than generic gifts, but they make you and your business more memorable.

There are several important steps to take when making the most of private labeling manufacturers and their products. These may be broken down into three basic categories:

1. Research which private label products your clients want and are allowed to receive.

2. Select quality private label brand items.

3. Deliver private label products with style.

 

Check which private label products your clients may accept

Before spending time and money organizing private label products for clients, it's best to first check for any policies regarding gifts; some government agencies, for example, don't allow any employees to accept gifts at all, and many corporations limit the dollar amount of any gifts their employees receive. Once you determine the policy, try to choose a gift that corresponds with your client's personal interests. For example, if your client is a cigar aficionado, choose a selection of quality private label cigars.
Try: For a useful guide to choosing business gifts, from finding the perfect item to the etiquette of giving, read "Present Perfect: The Art of Corporate Gift Giving" at Motivation Network. Since many companies have price restrictions on gifts, buy a box of private label fine cigars with a generic "personalized" cigar band from Fletcher Cigar Company, and give out just one or two per client.

Choose quality private label manufacturer products

Don't shop price; cheap gifts--even when private labeled--reflect poorly on you and your business. A small gift of quality is far better than a bigger gift of questionable quality.
Try: Custom Wine Source are private label producers of wine from all over the world. The Reading Coffee Roasters provides gourmet private label coffee of many types.

Deliver your private label products memorably

Take a few extra steps to make your gift even more memorable. Add a hand written note on custom stationary and, if at all possible, hand deliver the gift, especially if it's private label food that may be perishable.
Try: FineStationary.com sells custom corporate correspondence cards ideal for the holidays or any day you are giving a private label gift. Astor Chocolate provides quality private label chocolates for all your corporate needs. Plus, they come beautifully presented in a variety of stylish packaging.

 

• When giving private label products to your clients, be aware of any cultural differences that may apply. For example, in Japan, gifts given in fours mean death.

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