Making the Most of Promotional Letter Openers

Use promotional letter openers in creative ways

Making the most of promotional letter openers involves more than just having a bucket of them on the front desk free for the taking. With creativity and a bit of elbow grease, you can distribute promotional items to your clients in practical and fun ways.

Customized letter openers are a great way to connect with your clients. A well thought out advertisement will let your customers know your goals, message and contact information all on a simple letter opener. As you consider your options for marketing, consider these ways of making the most of promotional letter openers:

1. Select letter openers shaped to resemble a symbol of your industry.

2. Get more exposure with multi-functioning letter openers.

3. Give high-quality letter openers as customer and employee incentives.

 

Choose a business promotional letter opener that represents your business

A simple letter opener will be enough to get your logo and contact information to your clients, but it may not make a lasting impression. Choose a letter opener that represents your business to make the most of your marketing. Promotional letter openers are available in many shapes: House-shaped openers are perfect for a realtor or mortgage broker, an at symbol is a clever solution for an Internet-based business and a heart would work well for a cardiologist.
Try: 4imprint has several cleverly shaped advertising promotional letter openers. Browse its entire inventory to find a solution for your industry. Another company that sells shaped letter openers is rushImprint. It has several openers to choose from.

Select personalized letter openers that have more than one function

Any product that performs more than one task will get more visibility than a standard version. There are several useful gadgets that companies have paired with letter openers to make them handier. Aim the function of the gadget to your clientele. Companies that work with older people can purchase letter openers paired with a magnifying glass, or teacher supply stores can pair letter openers with staple removers or rulers.
Try: Branders is a promotional supply company that carries several multi-purpose letter openers. It carries a five in one tool that opens pop tops and CDs, removes staples, opens letters and is a screen cleaner. Promo Direct is another company that sells several different types of multi-purpose letter openers. It has a 100% low-price guarantee.

Give a business letter opener as an employee incentive or customer prize

Reward hard working employees and valued clients with an engraved letter opener. An engraved letter opener is a classy way of marketing; it will last for years and be a frequent reminder of your services to employees and clients.
Try: Choose from a selection of metal letter openers at Quality Logo Products. It has several metal openers to choose from. The Silver Gallery sells a selection of pewter and sliver letter openers, which you can engrave. It offers free shipping for qualifying orders.

 

• Make the most of promotional letter openers by distributing them through bulk mailings, conferences, trade shows, grand openings and holiday parties.

Copyright © 2011 Business.com, Inc. All Rights Reserved.

---