Making the Most of Restaurant Glass Door Merchandisers

Make your restaurant's glass door merchandiser work for you

By Casey Holley
When you buy a glass door fridge or glass door freezer for your restaurant, you want to get the most for your money. While the main consideration should be food safety, there are some other things to consider to ensure the freezer or refrigerator glass door merchandiser is put to the best use.

Consider the following suggestions to help you make the most of glass door fridges and glass door freezers in your restaurant:

1. Save money by purchasing an energy efficient glass door merchandiser.

2. Allow customers to see all of the food in the merchandiser by using risers.

3. Show off the products in the merchandiser in the best light possible.

 

Choose the glass door merchandiser that saves you money

One aspect of making the most of restaurant glass door merchandisers is choosing a model that meets all of your business' needs and is energy efficient. Choosing an energy efficient model helps the environment as well as your business. Lower energy costs means higher profits for your restaurant, even far off into the future.
Try: Flex Your Power is a website maintained to help users save energy. This website offers suggestions about how to purchase and maintain a glass door merchandiser. An industry overview is also included. BuyEnergyEfficient.org sells restaurant glass door merchandisers that are energy efficient. This website also features a Learning Center that is jam packed with articles to help you 'green' your entire life to save even more money.

Accessorize your glass door merchandiser to make it more appealing

Making your food look appealing in the glass door refrigerator will increase your sales. Display risers are one way to accomplish this. These risers make it possible for customers to see the products at the back of the display just as well as they can see the products near the front. Find display risers that match your restaurant theme or the theme of your display to make the display look natural.
Try: Twin Supply offers a varied selection of food display risers, including single step, dual step and triple step options. InstaWares offers designer display risers for restaurant glass door merchandisers. Pedestal, octagon and mirror risers are on this website.

Light up your glass door merchandiser

Lighting plays a big part of making food and other items in a glass door merchandiser look appealing. The lights should be bright enough to make the food in the display look nice but, at the same time, the lights shouldn't dry the food out. Using bulbs made for food service use enables you to showcase your items without ruining the quality. Make sure you change the bulbs often, as they will dull before fully burning out.
Try: BulbTown.com has a numerous lighting options for restaurant food display cases. The selection includes incandescent lighting and shatterproof, safety coated bulbs. Pegasus Associates Lighting sells under cabinet lighting that can be for use in restaurant glass door merchandisers. This company offers wholesale prices and discounted shipping options.

 

  • Keep your glass door merchandiser clean by using commercial grade glass cleaner and coffee filters. Finger prints on your food display case look worse than fingerprints on your restaurant doors.

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