Making the Most of Retail Bags and Boxes

Build your brand with high-quality bags for retail

You may think bags and boxes don't make a difference with customers. Well, you only have one chance to make a good first impression, but have you ever thought about your last one? Retail bags and boxes can make all the difference in the image you leave with your customers. And if your bag breaks on the way out of the store, customers may think "cheap bags, cheap company."

If you provide shoppers with a sturdy, attractive shopping bag and pack each purchase with care, you'll add to a positive image for your company. Customers may use your bag again, increasing the odds that potential customers will spot your name around town or at least around the mall.

Here are some ways for making the most of retail bags and boxes.

1. Spend more on sturdy retail bags that eco-conscious consumers will want to re-use.

2. Make your choices of wholesale retail bags consistent with your image. If you're an upscale retailer, customers expect an attractive bag as a bit of a status symbol.

3. Ensure your bag conveys the important information: name, location, website and phone number.

 

Consider offering recycled bags and boxes

You may want to think about the mark your company is leaving on the environment by way of your packaging choices. As a business owner, you can choose the cheapest quality retail bags and boxes possible, or opt for recycled or even biodegradable bags.
Try: Nashville Wraps provides an option for eco-friendly recycled paper shopping bags. Ecoproducts makes biodegradable bags for retail that are made of U.S. grown corn. Dunwoody Booth sells giftware in the form of recycled bulk gift boxes.

Use shopping bags to generate a buzz about your products

Keep customers returning by providing bags with a stand-out logo for instant recognition or a funny or thought-provoking saying. Or you may want to jump on the cloth bag bandwagon, encouraging shoppers to protect the earth (and help you promote your business).
Try: Necromanc has examples of clever bag ideas, including a photo of a person jump roping; the bag's black cord handles are the "jump rope." Find cloth retail bags that you can personalize with your logo at 800 Gift Box.

Offer retail bags that can do double-duty as gift bags

You can add value to your business by offering a gift wrap service using your own tastefully designed retail boxes or bags, and then adding layers of tissue paper and a signature bow with your logo. You'll save customers the time and expense of shopping for a gift bag and build your brand.
Try: Package your customers' purchases in sleek bags from Absorbent Ink, add in some tissue and tie it up with cloth ribbon. Polypropylene bags from Boxes and Bags Unlimited are great from packaging candy, and with your company logo on a gold foil sticker, you can put the finishing touches on any gift.

 

• If you choose polypropylene bags to package food such as candy, make sure the bags the FDA approves for use with food.

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