Making the Most of Rose Growers

Enhance your florist business by making the most of rose growers

By Tai G., Writer
Floral industry business owners understand that making the most of rose growers is necessary for building a successful business. Companies that grow roses don't just provide products in bulk, they can also help you balance your bottom line. In order to pick and choose the ideal rose growers, determine your business objective and how potential growers can help you meet it.

By making the most of a limited number of suppliers of wholesale rose bushes and roses, you can strengthen your relationship with them. In most cases, this also allows you to purchase a larger quantity of product and possibly qualify for further discounts. Consider the following when selecting the rose and rose plant suppliers that are right for you:

1. Some growers offer superior quality control for their product, from seed to delivery.

2. In order for you to offer your client exceptional customer service, your rose grower should provide the same for you.

3. There are some rose growers that offer additional discounts and membership benefits when you sign to do business with them.

 

Pick rose growers that offer a refund or replacement policy that works for your business

It is imperative that any grower you work with provides a refund policy that accommodates your short term goals and long term needs. If you are not happy with the grower's product, the company should do its utmost to get you replacement flowers expeditiously so you can fill your orders on time.
Try: Grow Quest has a "return of goods policy," although the company does charge restocking fees for the inconvenience. It also offers a livechat for customer service. Edmund Roses guarantees "top-grade" products and efficient rose deliveries.

Go with suppliers that can also help you develop rose arrangements

There are many florist wholesalers that go above and beyond to assist their small business customers. Some suppliers go so far as to offer business assistance via educational tools, product tips, business ideas and newsletters.
Try: Weeks Roses provides resources that include tips, classes and links to industry associations. Heirloom Roses features information on virus problems, as well as articles on roses and FAQs.

Select wholesale rose growers that also offer up-to-date news

In order for your business to grow with the times, you should always stay abreast with the latest news in the rose industry. Not only will you be familiar with what's new in your business, but you will learn the latest information about changing consumer needs.
Try: Vintage Gardens offers an industry newsletter, in addition to learning opportunities through two reputable programs. Nor-East provides industry articles, press releases and event opportunities.

 

  • Many rose growers provide product samples to rose florists so they can better determine their purchasing needs.