Making the Most of Taguchi Methods and Design of Experiments (DOE)

Taguchi Methods transition from manufacturing to Internet marketing

By Katherine Kay
Genichi Taguchi began his design of experiments method in the 1950s, before there were computers. Born in Japan, Taguchi studied statistics and engineering. He founded the methods originally to improve manufacturing methods. Today his methods are popular in biotechnology as well as in marketing and advertising.

There are three basic factors of the Taguchi Method. The first one is system design, which is the creative and innovative process. The second is parameter design, which involves robustification. The third is tolerance design, which focuses on control and reduction in variation of critical dimensions.

Statisticians have never wholly embraced Taguchi methods. However, these methods are very helpful in the Internet-marketing field today to test and measure various components of web pages and Internet campaigns. Manufacturers still apply the methods as well. Consider the following when deciding how to work with Taguchi Methods:

1. Use Taguchi Methods in manufacturing.

2. Find DOE companies for Internet marketing.

3. Attend workshops and get training for Taguchi Design of Experiments.

 

Use the Taguchi Method to improve your manufacturing bottom line

Taguchi Experimental Design and DOE use testing and measurement processes and methods to scientifically compare and contrast various ways to get the best results and outcome for a product or process.
Try: ReliaSoft analyzes experimental data in detail from metrics, ratios, reliability factors, interactions, comparisons, response and error that may affect the process, service or product. Integral Concepts works with mixtures and formulas. They help in design and modeling of complex manufacturing techniques.

Find an Internet marketing Taguchi DOE company

Making the most of Taguchi Methods and Design of Experiments (DOE) is very popular in e-business. Whether a company wants to compare headlines in copywriting or pay-per-click versus organic traffic methods, Taguchi can help pinpoint what works and doesn't work.
Try: TaguchiNow uses multivariate and Taguchi Design of Experiment Methods in marketing and advertising. Clients range in size from small businesses to corporate entities. SiteSpect offers turnkey Taguchi solutions with metric and web analytic applications for websites.

Train your employees in Taguchi Design of Experiment

Send your employees to seminars and workshops to learn basic and advanced skills in Taguchi methods. Training is easy and convenient to find.
Try: ASI puts on workshops and trains in DOE for project managements and lean manufacturing. Learn how to design DOE experiments with Launsby. Look at the list of upcoming classes and seminars at their site.

 

  • Get some basic training in Taguchi Methods and Design of Experiments before spending a lot of money. Learn enough so you can hire the right professionals to help you measure, test and improve your bottom line. The method depends on alternatives, testing and choices. Look at your product or service ahead of time to decide what you think your choices are.

Find Pre-Screened Vendors

Compare quotes and save: