Making the Most of Telemarketing

Make the most of telemarketing to meet your business sales potential

Some businesses may find that their telemarketing results are lackluster. While it's true that telemarketing may send your company into new regions of profits, you have to know how to use it to its potential. In short, you need to put your effort into making the most of telemarketing so that it can work for you.

To make the most of telemarketing, you have to think outside of the box. Telemarketing is like any other business activity - it benefits from creativity and mirrors the amount of effort you put into it. When trying to make the most out of telemarketing, consider the following:

1. The telemarketing process can benefit from a nice division of labor.

2. Calling prospects and current customers doesn't always have to end in telemarketing sales.

3. Telemarketing companies can help you improve your use of telemarketing.

Streamline your telemarketing services

Testing telemarketing results and calling only those prospects and customers who you to contact them are the first and second steps to seeing the best results. Generally, the newer the technology used, the better results you will see and usually, good technology exists at already-established call centers specializing in both outbound telemarketing and inbound telemarketing. Some of these call centers may even provide you with a telemarketing list.

Use telemarketing for more than just sales

Sales aren't always the ultimate goal when using telemarketing. Any good telemarketing business will be capable of appointment-setting, follow-ups, qualifying prospects, redefining your interested parties list and simply keeping contact with your customers to renew relationships. All of this falls under the "business telemarketing" umbrella and play a role in the success of telemarketing.

Increase your telephone marketing during the holidays

It goes without saying that more people are home during the holidays. In addition, they have more money to spend and are more willing to spend it than any other time of the year. Telemarketing businesses take advantage of important dates like "Black Friday," Christmas and other holidays where gift-giving and sales tend to increase. But remember that telemarketing rules apply during the holiday season, too.

• Get ready to battle complaints if you abuse the fact that people are home during the holidays. Reports indicate that prospects are more likely to file complaints against telemarketing companies during the holidays, so use your knowledge of their off-time wisely.

Copyright © 2013 Business.com, Inc. All Rights Reserved.

---