Guide to Market Research Firms in Asia

Market research firms in Asia exist to help you break into a new market or strengthen your brand identity and profitability overseas. Firms gather, record and analyze data and information about consumers, competitors and the industry market.

Use Asian market research to assist you in finalizing and perfecting your business plan, launching a new product or service or expanding into new overseas markets. Research firms in Asia understand and explain to you the varying culture, languages and pricing issues you may face.

Choose Asian market research firms to:

1. Find out how Asian consumers see your product or service and how they see others on the market.

2. See what Asian consumers want from the market products. Market research consultants in Asia tell you how your products measure up against the consumer needs.

3. Discover current and upcoming market trends. Use Asia market research to find out what's happening in Asian pop culture.

Action Steps
The best contacts and resources to help you get it done

Search for Asian market research firms

Find Asia market intelligence to help you boost international sales. Discuss services like focus groups, brand identity tests, packaging and pricing data and other information you might need from agencies located in Asia.

I recommend: Use online indexes such as Quirk's to find information about Asian market research firms. Contact companies such as Appropriate Technology Consultant Co. and Kadence to discuss specific services.

Use market research firms in Asia to find primary research

Hire Asia market research agencies to handle focus groups, surveys, interviews and other tests designed specifically for your business and product. Asian research firms ask your current consumers why they like your product and potential consumers what they want in your product.

I recommend: Ask a market research firm in Asia like Orient Pacific Century about consulting and individual assessment. Primary research can be expensive, but firms like Asia Insight give you information you can use immediately.

Ask an Asian market research firm for secondary research

Task market research firms in India, Japan, China and other Asian countries to present secondary research - general market research conducted by the company prior to your discussion - that you can choose to consider with your marketing plan. Secondary research is usually cheaper than primary research but isn't specific to your company.

I recommend: Consider market research firms in Asia such as Asian Strategies and IDC to conduct specific tests or give you general demographic and psychographic information about Asian consumers.

Incorporate info on Asian market research into your new marketing plans

Once you've found information about market research firms in Asia and have contacted them for price and service lists, begin a research project. See how your ads perform, find out how Asian consumers like your products and change your marketing plans to include the new data.

I recommend: Consider firms that deal with Asia in general or agencies that work with specific countries. Hire market research firms in India such as Cross-Tab or agencies like Korea Business Information Services in Korea to give you a fresh perspective on cultures and spending habits.

Tips & Tactics
Helpful advice for making the most of this Guide

• Continue to conduct Asia market research on your own if you work with a small budget. Use your website to manage surveys and forums or run taste tests or product samplings to find out how your consumers feel about your brand.

The official source of Market Research Firms in Asia is
the Market Research Firms in Asia page at Business.com