Guide to Market Research Firms in Connecticut

Market research firms in Connecticut exist to help you decide whether your current marketing and products or services are at their highest potential. Firms gather, record and analyze data and information about your current and target customers, your competitors and the general market of your business industry.

Use marketing firms in Connecticut to assist you with your business plan, launching or re-launching a product or service, pricing updates and expansion into new markets. Consider services such as interviews, focus groups, taste tests and other research methods to help your business grow.

Hire a CT market research agency to:

1. Discover new trends in your industry. Connecticut market research firms evaluate your competitors and current happenings, and report findings directly to you.

2. Find out how consumers see your product—whether they like it, buy it often, notice it on the shelves—and how they view other similar products on the market.

3. Understand what consumers want from the marketing products using technology and communication offered by professionals at CT marketing companies.

Action Steps
The best contacts and resources to help you get it done

Search for marketing firms in CT communities near your business

Hire local companies who understand the Connecticut market. Research firms in your area know the local customer base and give you information that will help your small business grow.

I recommend: Consult online index websites such as Blue Book and Quirk's to find a directory of marketing firms in Connecticut. Make a list of your current advertisements, markets, products and marketing tools and contact local agencies to discuss which services work for you.

Use a Connecticut market research agency to find primary research

Primary research uses focus groups, interviews, surveys and other tests such as sampling. The CT market research firm that you select will design research specifically for your company and your product to give you highly informative results you can use immediately.

I recommend: Take advantage of marketing research firms in Connecticut such as Greenfield Consulting Group to help you ask your consumers the correct questions. Professionals from firms such as Survey Sampling International sit down with your customers in a non-threatening session and find out how your products stacks up against the rest in the market.

Ask a market research firm in Connecticut for secondary research

Secondary research involves general research conducted by a company or group that you can use for your situation. It isn't specific to your product like primary research but it's often cheaper and can help you find demographic or psychographic information for new markets.

I recommend: Choose marketing firms in CT that specialize in quantitative research like Surveys & Forecasts, LLC and qualitative research like Anderson Analytics. Mix the services with secondary research to give you an overall market picture.

Work with a Connecticut market research firm to develop new business plans

Market research firms in Connecticut help you expand your business by giving you a chance to see what's happening in your current scope and what could happen with a few changes. Use the findings to pull ads that aren't effective and focus on the markets that respond well to your business.

I recommend: Hire the CT market research firm that best fits your budget and needs. Firms like Rothstein-Tauber, Inc. and Bourget Research Group allow you to take advantage of services in product development, brand positioning, sales and performance. Listen closely to the firm's presentation and act quickly.

The official source of Market Research Firms in Connecticut is
the Market Research Firms in Connecticut page at Business.com